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July 10, 2012
A Tense Time To Be In PR
 
The tension between old and new media — relating to reporters and to the world of social media — is expressed well in a Forbes post by Robert Wynne titled, "Is Social Media a Waste of Time?" Wynne seems to think it is. But one's about "mention" and the other's more about "presence." Media relations and social media function on somewhat different time scales. Being attuned to both, and the yield from each, is today's key PR challenge. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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