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October 13, 2011
A Tall Story at Logo Floor Mats
 
Hey, there are a lot of ways to celebrate in this world. One is by issuing the "World's Largest Press Release!...A PR Stunt that's Meant to End Up on the Floor." That's what a winsome company in Forest City, Iowa — Logo Floor Mats — has done in issuing a 5x8-foot press release on the occasion of its 15th anniversary. After all its anonymous success, It feels it's been stepped on long enough!

The outfit has sold floor mats to all kinds of businesses, including "some of those TSA mats with the yellow footprints on them. Even our Presidents have walked across Logo Floor Mats on Air Force One," says the towering press release. Congratulations, guys, and keep having fun as you more than scrape by! And thanks to Cheryl Phillips, of the Social Media Examiner, for introducing you to us.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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