Since we're on the subject of social media, a great primer series on the subject comes from Matt Singley's Social Media blog. Matt's undertaken an ongoing how-to series, "6 Things You Need to Know About Running a Social Media Program." This is his fourth installment, "The Channels."
Understanding the platforms you need to use is critical in social media, but we'd catch up with Matt's earlier installments as well -- "Part 1, The Client"; "Part 2, The Product"; and "Part 3, Your Audiences."
This great series serves as an intro to a new digital relational age. We thank Ragan Communications for steering us to this article and the preceding one on social media.