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October 31, 2011
A Rousing Social Media Forum
Social media was the subject of this year's Critical Issues Forum of the Council of Public Relations Firms. And the speakers apparently didn't need much prompting to get right into the subject. Said Peter Cashmore, founder of Mashable: “Marketing and PR are in a great place. The role is changing but there is still a bigger role than ever. It used to be that there were a few distinct publishers reaching certain audiences. Now there are thousands of gatekeepers; it becomes a different mission to reach people who command the attention of specific communities.”

This is still a challenging adjustment for many public relations firms, though, and Matt Shaw's post should provide encouragement.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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