With apologies to my colleagues at Beyond Madison Avenue and Beneath the Brand, I’m frankly pleased to report that I’ve installed an ad blocker on my Chrome browser. Yes, if it works as well as a few initial visits indicate it does, I won’t have to look at any more web ads.
I don’t feel badly about that because I view webpage ads more as clutter than information. Sorry, marketers, but that’s my view after all these years.
I was prompted to take this “drastic” step by a visit to thelondoneconomic.com where a beckoning story was headed “Technology might change how we communicate, but the PR industry is more relevant than ever before.” The post reports on a survey by PR Week and YouGov “which outlines the communication industry’s own predictions for the next 15 years."
“And already,” it continues, “very visibly on our horizon, we have the very digital disruptor that could ensure this becomes a reality: ad blocking technology. If adverts can and do get blocked, there will be only one route to communicate and that will be via PR. “
Whether that’s overdoing it a bit in PR’s favor, or not, I must say I’m delighted, at this early point, to be visiting web pages without the presence (I’m too polite to say the “clutter”) of ads. Advertising and PR have been jousting for decades on which is the medium based primarily on the tenets of good communication – and I’m glad to note it looks as if PR may finally be winning, based on some timely help from technology.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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