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February 17, 2012
A PR Guide for 'Infrastructure' Projects
 
Craig Pearce writes from Australia, where they no doubt are building infrastructure — "roads, rail, parks, amenities etc." — as actively as in the U.S. That makes Craig's post on the somewhat specialized field of infrastructure PR as applicable here as there. PR for building and development projects needs to be energetically two-way. Listening counts for a lot. And there are apt to be more people involved than in other PR locales.  

Craig includes detailed suggestions for infrastructure communication strategy. We recommend his approach for your next contractor client.   

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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