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August 28, 2013
A PR Challenge: Helping the Air Force Recruit Drone Pilots
 
Want to tangle with the U.S. Air Force on a PR quest? Online Public Relations Thoughts frames a challenging relational encounter in considering why it may be that the Air Force insists on using only commissioned officers to pilot its growing reliance on drone aircraft, where the pilots sit with their eyes glued to computer/TV screens instead of off in the wild blue yonder. It's an intense, but nonetheless taxing and sometimes dull job, Popsci notes.

So why can't the Air Force, like the Army, use warrant officers to fly drones? They'd only need a high school diploma, or GED, while commissioned officers need a bachelor's degree and other piloting qualifications. We're not here to provoke the Air Force, but this looks like a situation calling for a basic PR getting- acquainted/information-gathering process on behalf of a new client. That's especially so, notes Online Public Relations Thoughts, since the Air Force "will become the Drone Force in decades to come." 

That may be the key. Are there limits, even, to PR's reach and influence?

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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