It’s the untold, dirty secret in the social media marketing business. You can buy real Facebook fans to give any business a psychological and sales advantage.
Just to be clear — we are not talking about “fake” Facebook fans. These fans are real people with Facebook and Twitter accounts, just like you and me, who are being lured into hitting “LIKE” on fan pages for various products, services, and businesses.
Large corporations across many service and retail industries (think car manufacturers, liquor producers, brand-name retailers) have been buying Facebook fans and Twitter followers from social media agencies over the last couple of years. The continual popularity of Facebook is only making this social media strategy hotter.
This strategy has traditionally not gotten any publicity because of non-disclosure agreements between the businesses and social media marketing agencies. These NDAs are signed and needed for good reason. If you sell a food snack, you don’t want your customers and competitors to know you spend roughly $100,000 a month on fan base acquisition. You want customers to believe everyone loves your food, which is why your product has millions of fans. Likewise, social media agencies have an incentive to keep this strategy secret because it is very lucrative.
Of course, with money being thrown around like that, you knew it was only a matter of time before creative social media entrepreneurs discovered a way to tap into this technology that literally brings everyone together on the Web. One social media company that is selling real Facebook fans and real Twitter followers is BigBirdFans.com. (Full-disclosure: 3M Media Group — my employer — is a partial owner and investor of BigBirdFans.com).
So how does this social media strategy work and is it more cost-effective than growing your fan base via traditional organic means?
3M Media Group has done traditional social media for all kinds of clients — lounges, restaurants, reality TV personalities, hotels — and we have grown their fan bases organically, using components like video, giveaways, flash coupons, and insider content. But those traditional organic methods can be costly. Restaurants need to subsidize those Facebook food specials; nightclubs have to cover their free-drink giveaways; quality video programming can be costly to produce; businesses must pay for the labor of social media. Now consider the alternative of buying 2,000 real Facebook fans for as little as $1,500.
Every business wants to convert fans into new business, and that is something BigBirdFans can do via customized options that locate real fans based on sex, age, zip codes, likes…you name it. But for some industries, like nightclubs and restaurants, sheer numbers of fans are equally important to finding new business. A large fan base reinforces the image that your product or business is in demand. In these situations, buying real fans outright can be the most cost-efficient method for acquiring fans.
It was just a few years ago that Facebook marketing became all the rage. You don’t need an MBA to forecast that Facebook fan acquisition will continue to be the hottest strategy for direct marketing as long as Facebook dominates our social media world.
Only you can answer whether it is better to buy real Facebook fans or to grow them the “old fashioned way,” but at least for now, your business has some of the same social media tools as the Fortune 100 companies.
Mark Macias is the co-founder of BigBirdFans.com. He produces social media videos for all kinds of clients and consults on publicity campaigns. You can read more at www.MaciasPR.com.
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