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August 13, 2013
A Lesser-Known Job Search Advantage
In today’s job search market, everyone is looking for an advantage, that little edge that can put you one step ahead of the competition. One possible advantage, of course, is using a professional resume writer. Another common strategy involves working with a coach. An often-overlooked source, but one that more job seekers are beginning to tap into, is the golden information you can find in a corporate directory.

What and Why?
Corporate directories can provide detailed information on public, private, and international companies, but they are only as valuable as the information they provide. A reliable, reputable directory  – Corporate Affiliations, for example – can include company directors, parent company information, sales stats, revenue, and everything in between.

When you go on an interview, you are giving a sales pitch, selling a brand, a product, and a service – you, yourself, and what you bring to the table. You'll want to formulate a well-targeted sales plan, do your homework, and work to understand what a company’s challenges are, so that you can help management realize the huge potential you already see in their operations.

By utilizing a corporate directory to conduct your company research, you can customize your cover letter, resume, and interview responses to make yourself a perfect fit. You will stand out among the slew of candidates who are blindly sending out resumes, hoping to land a job before the mortgage defaults. You will be showing the company that you are both proactive and discerning.

How do you make an impression?
As the saying goes, you never get a second chance to make a first impression. According to a recruiting roundtable survey by The Corporate Executive Board, 75 percent of recruiters surveyed spend five minutes or less reviewing candidate information and the rest spend less than two minutes. Not much time at all to make that important first impression. So how can you snag them? One of the most common suggestions by recruiters and hiring managers is to customize your resume to the position you are seeking. Yes, this takes some extra time, but the investment can pay off tenfold. If you do this with each and every job, you have got an edge in the screening and hiring process of every job you are serious about landing. Corporate directories can help you get there.

Getting reliable information is critical to gaining a competitive edge in your job search. The first step is finding reliable directories to get you started.

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Laura Tarnofsky is Product & Marketing Manager at Business Insight Solutions for LexisNexis Corporate Affiliations. Corporate Affiliations offers critical insights including company profiles on over 1 million parent and subsidiary businesses worldwide, and in-depth details on directors, executives and their professional interactions, to help you build relationships that encourage business success.
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