Head into your weekend reading a Google patent filing that will validate your PR practice. Seriously, Christopher Penn, Vice President of Marketing Technology at SHIFT Communications, has come up with verification, in that Google filing, that "implied links" count toward a PR client's search engine ranking "even if the (media) publication doesn't provide a link to your company's website." In other words, media mentions help provide Google presence, whether they produce actual links or not. And that's big news (to us, at least).
"We can't emphasize strongly enough just how important this passage is," Penn Writes, in a post made available on Business2Community. "Google is publicly acknowledging that every time your brand gets a mention in a story, that counts as an implied link that affects your SEO, that affects how many links there are to your website, which in turn affects how well your site shows up when someone is searching for your brand. In short, PR is SEO..." (Emphasis in the original.)
If this doesn't set you up for renewed PR evangelizing come Monday, we don't know what will.