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November 18, 2011
A Five-Step Social Media Path
Here, from Aaron Uhrmacher on Mashable, is the closest approach we've seen to applying and evaluating a specific social media PR strategy. It's complete with links to helpful tools and organized under the headings: 1. Listen, 2. Prepare, 3. Engage, 4. Go Offline, and 5. Measure Success. 

Aaron has been around, that's clear. (Check the link to his name.) "As the proliferation of social media platforms grow," he advises, "participating can turn into little more than a giant time suck without some sort of structure behind it." So structure he provides, definitely a place to start on social media in a disciplined manner. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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