Put in 10,000 hours on the PR scene and if you're not keeping up with how it's been changing, you're not a practiced pro but pretty much an irrelevant one. That's the pertinent guidance from Charlotte Sherry, of Western Canada's Peak Communicators. Charlotte figures she's exceeded Malcolm Gladwell's "10,000 hours" standard by 8,720 more, "Yet I'm still following trends and dreaming up ways or channels to get my clients in front of their target audiences."
Popular news sites are monetizing, blogs are abounding, Google+ has 400 million registered users, more new magazines are being launched than are closing in the U.S. and Canada. These are key trends Charlotte cites as "marking the transformation of our industry." She doesn't provide any new methodology, just some reflections on keeping up and keeping alert, a slice of today's changing PR scene from a Canadian colleague. A good way to start the week from the PRWeek Insider blog.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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