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November 23, 2010
A Campain too 'Haute' for Fall

All fashionistas know good things come to those who wait. And wait.   

That goes more than triple when the wait involves a couture designer collaboration with H&M, a company that can deliver the goods with the message, "Get it while it’s ‘haute."

In their latest launch, H&M captivated the crowd via fashion leaks and sneak peaks to heighten the anticipation. According to Margareta van den Bosch, creative advisor at H&M, they aren’t finished, as "more fun surprises" are in the works before the big day. 

That day, Nov. 23H&M opens the fashion-store floodgates for shoppers to experience one of their most coveted lines ever, Lanvin.

While past designer frenzy included creations from legendary Lagerfeld, Stella McCartney, and material girl Madonna, Lanvin may top them all because it is a couture house that never expected to design for a "mass market collection," according to Alber Elbaz  artistic director. 

Elbaz brings the ooh-la-la’s to womenswear and Lucas Ossendrijve to menswear in the Lanvin’s Heart Collection that will undoubtedly meet shopper’s great fashion expectations at off-the-rack H&M prices

Lanvin, the oldest Parisian fashion house, considered one of the "most influential brands of the 21st century,” also is a name that should be remembered for the imitable Jeanne, a young milliner who started creating French elegance in 1889.  

However, when the Lanvin campaign breaks at 200 "select" H&M stores, it may not reflect the refinement associated with the name.  

 While part of their success may be attributed to their working philosophy “to bring you fashion and quality at the best price,” H&M does everything in-house, even advertising.   

This is also a company that cares about people and the environment as they have included an organic cotton bag designed by Alber Elbaz in the Lanvincollection to raise money for UNICEF’s "All for Children" campaign.  The bag will be available at every H&M store and is their fifth to be specially designed for UNICEF.  

Merci to H&M et Lanvin.

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Phyllis Briskman is a verse contributor and does PR/marketing. She sharpened her first pencil as retail fashion copywriter, writing to count before Twitter tweeted its first hello. Later, she flew the cubicle to do freelance creative becoming a writer of all trades, from beauty to fitness for catalogs, magazines, and websites. Born to brainstorm, she's named retail businesses and website domains. She loves quick wit, survives on laughter, is a little hokey, but aims to please because that’s what life’s all about.

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