If you’ve been following us so far, you are already a third of the way into knowing exactly what it takes to be a talented presenter.
You have a clear purpose, you understand your audience, you have a robust and compelling structure, and you now even have a high-impact opening.
Now you are in your stride, and it’s time for the fireworks.
Tip 5: Make it Memorable
Having spent many years in the corporate world in a “previous life,” the one thing I remember most about the countless presentations I endured was this:
For the vast majority of them, I forgot most of what was shared with me before I even returned to my desk.
At Mindful Presenter, we have a strong belief that “understanding doesn’t necessarily equal remembering.”
The talented presenter knows exactly what people are likely to remember. To help you remember what that is, we have an acronym for you.
PURPOSE: Remember, that’s where the journey begins
P stands for “primacy effect,” which basically means that when people are given a lot of information and later asked to recall it, the likelihood is that they will remember what came early on. That’s why the opening is so critical that we covered in Tip 4.
Far too many presenters think they are comedians in that they save the punch line for the end. Unless you are a comedian, don’t do it; your audience needs and wants your message up front.
U stands for “unusual.” Remember in Part 3 I said, “Your audience has heard it all before”? Well, it’s likely to be true.
The talented presenter doesn’t present material their audience already knows in a way that everyone else always presents it.
Your audience will remember what’s positively different and unusual, so that’s your challenge.
R stands for “repetition,” although not mindless repetition, to make your presentation last longer. If you want your key message to be remembered, you can’t just tell them once; you need to present it at least three times. Certainly do so at the beginning, middle, and end.
P stands for “personal.” There really is nothing worse than being on the receiving end of generic information that can apply to anyone or you can easily find for yourself.
Make everything personal to your audience and you can be sure they will remember it.
O stands for “open.” That means opening yourself up to your audience and being prepared to be a little personal and vulnerable. Don’t be afraid to show them who you are and let them into your world.
S stands for “stories.” Human beings are hardwired to learn and connect with each others through storytelling. You can be certain that your audience will remember a powerful, relevant story.
E stands for “energy” and “enthusiasm.” Whatever your topic, material, or message is, your audience will remember your energy and enthusiasm for the way you presented it. Make sure they feel it.
For now, focus on making your next presentation as memorable as you can, then watch out for Part 5, which will take you halfway towards being a truly talented presenter.
Maurice De Castro is a former corporate executive of some of the UK’s best loved brands. Maurice believes that the route to success in any organisation lies squarely in its ability to really connect with people. That’s why he left the boardroom to create a business helping leaders to do exactly that. Learn more at www.mindfulpresenter.com
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