Denise Wakeman's "10 Easy Steps to Starting a Business Blog" provides a wonderful, intelligent discussion that yes, starting a blog is easy, but it shouldn't be done without a commitment to maintain it with at least two or three new posts a week with an understanding of what you want to say and to whom.
Wakeman calls this "building an online presence." That's what one does with Twitter as well, though Twitter is merely a micro blog. You've got to be continually mindful of the content of your presence. What are you and your business or organization about? How do you express that and make it real?
Here's Wakeman's main point: "What’s your blog’s core message?"
This relates to the topic of your blog and its niche and focus. What do you want your readers to learn? Why should anyone read your blog, and more importantly, why should they subscribe to and follow your blog? This is another key piece to get in place before you start your blog.
Brian Clark, publisher of Copyblogger.com, recommends creating “cornerstone content.” This is a series of posts that articulates your core message and provides new readers with an introduction and overview of what they can expect to learn from you.
You couldn't have a more convenient place than this post to get launched into business blogging, one step at a time. Here's another good approach to the same subject, on Hubspot.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.