It's no secret that Social Networking is huge. It's also obvious that it is continuously changing. Friendster gave way to MySpace, which is fighting to retain users that are quickly immigrating to Facebook, all the while; many of us have snuck off to Twitted and FriendFeed. If these are the only sites you know, you only know about 1/10000th of what makes up the social network universe. Don't feel bad, few can wrap their head around the breadth and depth of SoNets, and no one is omniscient enough to have even heard of most of them.
SoNets are a fact of life and business. If you're reading this, you're on Talent Zoo, which means you're looking for a job or an employee. Businesses can feel free to hire me to consult with them about SoNets and Social Media (SoMe), this one is for the job hunters.
So you've got your resume perfect, it gives a brilliant overview of your skills, talent, and experience. You're already a step ahead of me! You've briefed your references so they talk about your strengths and not what you did at the last company outing. If you’re a creative, you've got your portfolio book, site, or iPod full of your best work. That should do it right? Not exactly. What happens when your future employer's HR staff Googles you? They'll get to know you really well or not. They may find nothing, not a big deal; unless you're a creative, marketer, advertiser, programmer, you get it. If you're in the business you'd better be online. 'Why' should be obvious, we'll get to 'where' later. Let's talk about 'how'.
How you present yourself online, in SoNets or otherwise is as important as how you present yourself in person. Even more so since this may be your first impression to potential employers, and you know what they say about first impressions. This goes not just for job hunters involved in advertising or interactive, but for everyone. Most savvy employers won't hold your MySpace pictures against you, some may. The Internet is public domain. Everyone can see anything you've posted online. So those party pictures, blogs about Star Trek and forum rants are just a click away for anyone who wants them. If you want be treated as a professional, take care to establish a professional persona online. Keep your comments, blogs, etc. professional. This isn't to say you can't be yourself online. On the contrary, be as personal and wacky as you want. Just do it with a non- related screen name that you only share with friends. Speaking of which, if you're on Facebook, get two accounts. One for friends that's private and one for professionals. Don't let friends or non-business contacts friend you. You'd be surprised how inappropriate your college buddies or that girl you just met might be on your Wall!
For those thinking, 'this is such a pain, why bother', remember that first impression I mentioned? By presenting a skilled and experienced face on social networks, you can get a jump on the competition. By getting involved in professional forums you can position yourself as an eager learner, a helpful pro, even as an expert in your field.
Michael Durwin is a Boston-based creative director, Web 2.0 entrepreneur, and social media butterfly. During the day he helps big brands with little ideas and little brands with big ideas. By night, when his wife lets him, he plots the overthrow of Bill Gates and Steve Jobs.
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