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CAREER OXYGEN
Bookmark and Share   Subscribe to the Career Oxygen RSS Feed February 27, 2009
Salary and Title Expectations
 
You don’t have a lot of bargaining power if you receive a job offer these days. But there are some rules to keep in mind that will help keep your expectations in line and guide you through the process.
 
There are usually two distinct types of candidates when the job market is tight like it is now. Those that won’t budge on their expectations and those who would sell themselves for a buck just to be employed. Neither strategy is going to get you anywhere. 
 
For those that will ‘take anything’, even a 35% pay cut and a junior-level title, you won’t get hired. Period. And you’ve shot yourself in the foot for being considered for a more senior and appropriate position when it comes available with the company because you’ve devalued yourself in their eyes by applying to positions you are majorly overqualified for. Even if you are desperate, you must be smart about your choices. Trying to talk your way into being considered for a role that's simply wrong is going to waste everyone's time.
 
And then there are those of you out there as well who don’t appear to understand the change of power that’s occurred in the past 12 months. Unless you invented the internet, it’s probably time to make some concessions. No one in their right mind would be happy about a reduction in salary but these are times like most of us haven’t experienced before in our working life. There are compromises that can and should be made regarding title, salary, and perks and there are actually some guidelines to go with them.
 
Title:
First off don’t sweat it – ever. This crazy industry has so many titles for the same role that it’s ridiculous. But titles do exist and a good rule of thumb to follow is to be open to 1 level back from your most recent title. More than 1 is too much of a step back and will reflect poorly on your resume in the future, but everyone will understand a small step back in title in the future that occurs during 2009 or even 2010.
 
Salary:
This one is tougher because if you’re open to relocation then cost of living comes into play. So let’s assume apples-to-apples. In good times, it is realistic to expect about a 7-10% increase when changing jobs. These are not good times and you should think seriously about your financial position and know where you can make cuts in preparation for a 5-10% reduction in salary with your next position. (Perhaps you can actually afford more. Get out the calculator and determine your bottom number now). 
 
It’s a buyer’s market and even a lateral move just might not be realistic. It’s ok – you can make it up in the future. If you are hired by a company for less money than your last job, make the best of it by looking for opportunities to grow your skill set so that when the market comes back, you can make a jump up to pre-recession paycheck levels because you are bringing more to the table.
 
Relocation: 
I think I need to throw this one in as well. If it’s humanly possible, open your mind to a new city. Likely a less glamorous city. In the last employment downturn (2001 & 2002) there was relatively consistent hiring in the middle part of the country. That seems to be holding true in 2009 as well. With the right attitude, you can make any town or city livable for the life of the job. And hey if not, consider it an experiment in anthropology - learn about a new culture. 
 
When you apply to positions in other cities, you should always state whether or not you expect relocation assistance. Most everyone thinks of this as a given, but not right now. If you can throw it in a U-Haul and start driving to Anytown, USA then make that known. It can up your chances significantly. And if you own a home and are open to relocation, get it ready to rent. It’s a bad time sell anything right now, houses included. The market is flooded with families who need to rent because of mortgage foreclosures. 
 
We will eventually come to the other side of this downturn/recession in the job market but in the meantime it’s more important than ever to manage your career and be aware of the impact of decisions you are making now. Things may be painful at the moment but with some smart moves you can position yourself to be in a good spot when this turns around. 

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rukallstar (minneapolis) on 24 May 2009 at 12:05 am

all right let's get down to brass tacs. how much has the rate card changed at an agency. if the rate card has changed, and clients pay a lesser rate card then severe pay cuts make sense. if not, then what the hell, pick the best person, and pay them accordingly. what is happening is that b agency's can get a talent now. if your rate card hasn't changed than wtf? also the real deal is that people over 45 are screwed, because a person 10 years younger can do they same job better cheaper agency side, because they're (35) are just entering their prime, and those 45 or over are starting to decline. honestly if you're not evp level by then you suck.

Jim (Dallas) on 06 Mar 2009 at 2:12 pm

Nice article that sets realistic expectations for job seekers.

Sylvia (North Carolina) on 04 Mar 2009 at 6:46 am

This is a very relevant article for me. I am looking into a position that title-wise is one position below what I normally do. I have asked myself whether it is good for me professionally to compromise. I have been unemployed now for 6 months with no other prospects, so the answer is a resounding "yes"!

Also BTDT, it'll be easier to play someone with less experience less money.

Holtster (Atlanta) on 03 Mar 2009 at 5:54 pm

Great article, Amy.

DeniseL (Raleigh) on 03 Mar 2009 at 11:51 am

I encourage the folks out there with experience not to get frustrated, perhaps look into contractural work as another means to make ends meet and prove your value. Who knows, it could turn into a full-time gig!

Been There Done That (Dallas) on 03 Mar 2009 at 10:41 am

Here's what I'm finding.
Am trying to go back client side (was account and then creative at mostly agencies during the last 20 years).
There are lots of marketing jobs out there that list lots of responsibilities that I'm more than capable of. Then you get to the clinker: must have 2-5 years experience!!
Seriously. WTF?!! That companies actually think someone with that little experience can do all of what's listed WELL is scary and in some ways, proves what most agency people think of most of their clients: they're "idiots"!
Are these posts delusional or are they just saying that we're only going to pay you the equivalent of 2-5 years' experience?

It's CRAZY out there!

copsyquirl (Massachusetts, USA) on 03 Mar 2009 at 10:19 am

According to the marketplace (not this article) I've taken a nice 30% decrease without moving an inch. So, yes - I think is the article's point. Then again, you're in a larger market. It's all about why you're moving at all isn't it?

Brenda Roberts Costa (Madrid, Spain) on 03 Mar 2009 at 10:16 am

very honest article ... i agree that it is a time to make concessions, but Susan has a point, ... how far down de-aprecciation lane do we wanna go?

Susan23 (Brooklyn, NY) on 27 Feb 2009 at 7:23 pm

I was a manager in the creative dept. in the advertising industry and have several years experience. My ending salary in May of 2008 was 75K, I am now being offered between 50-60. According to the article is this to be accepted.

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Amy has been with Talent Zoo for more than 10 years. Considered an industry expert in employment practices and trends, she speaks often at events and is frequently interviewed by industry publications.

 
Amy was also widely read as the premier blogger on Hiring-Revolution for many years where she earned a reputation for wit, entertainment, information, and no bull.  You can link with her here: http://www.linkedin.com/in/ahoover, and she wants you to friend her on Facebook, too: http://profile.to/amyhoover/
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