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January 20, 2012
Go. Do. Learn. Tan?
 
The forecast is calling for snow and, thanks to the record-breaking snowfalls of the past two winters, my back immediately goes into spasms just reading about it. Where did I put that bottle of ibuprofen?! There’s a word for my condition: Chionophobia! Who knew?

This is the time of year I typically check for cheap flights to places with sun, sand, and warmth. Why not kill two birds with one airline ticket and attend one of the many industry events happening in more welcoming climates?

Here’s a sampling of what’s going on:

Mobile Insider Summit
January 25–28, Key Largo, FL
The Mobile Insider Summit is the premier networking and agenda-setting event in the mobile marketing arena. This is where the genuine thought leaders and leading-edge practitioners among brand marketers, agency executives, and mobile solutions providers retreat to an exclusive setting for three days of candid exchanges and networking.

PSRA Social Media and New Media PR Boot Camp
January 26–27, San Diego, CA
(Also in New York City January 28–29)
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms, and other social media. Gain hands-on experience through easy-to-follow, step-by-step exercises using new media tools and services, and strategic knowledge of how to apply social media to your organization’s communications. Start at square one and get everything you need to develop and deploy new media and social media initiatives that deliver measurable results. Eric Schwartzman leads the sessions. 

Online Marketing Summit 2012
February 6–9, San Diego, CA
Over 1,500 marketing and internet professionals meet for hands-on learning and workshops with industry-leading expert practitioners in the areas of social media, mobile marketing, SEO, e-commerce, and much more. The impressive list of speakers includes Mari Smith and Michael Stelzner.
 
AMA Successfully Manage the Creative Process
February 23–24, New Orleans, LA
Both B2B and B2C corporate and agency-side marketers who would like to see improved results in the quality, effectiveness, and value of internal and external communications should attend this conference. It is designed to give managers a solid framework that they can use in real-world situations to develop and provide strong creative direction, to guide and steward the creative process, to evaluate whether tactical directions are strong, and to present creative ideas to their management. 

IAB Annual Leadership Meeting

February 26–28, Miami, FL
The Interactive Advertising Bureau (IAB) comprises more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. The 2012 IAB Annual Leadership Meeting explores how digital media has reshaped the foundation of the advertising-based ecosystem from the transacting of two-dimensional physical products — time-and-space sales — to the multidimensional building of immersive, holistic experiences. Learn from those who are setting the pace for the industry as they reinvent themselves for the future.
 
I wonder where my bikini is. If you prefer to sit in front of the fireplace wrapped in your Snuggie, clutching your laptop, you can attend:
 
Small Biz Success Summit 2012
Online, All of February
A live, online conference that will empower your small business to use social media to gain more exposure, increase traffic, better engage customers (and prospects), and increase your sales. The world's leading small business social media pros will show you how. Twenty-eight experts, including John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Jesse Stay (author, Google+ for Dummies), Hollis Thomases (author, Twitter Marketing), David Siteman Garland (founder, "The Rise to the Top" and author, Smarter, Faster, Cheaper), Joe Pulizzi (founder, Content Marketing Institute and co-author, Get Content, Get Customers), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses), and Lewis Howes (co-author, LinkedWorking) — just to mention a few.
 
As always, if you go let us know! (Rhonda@talentzoo.com)

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Rhonda Wenner is a Very Old Advertising Person who has been there, done that, and seen quite a bit.


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