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Today's Top Stories - 11/21/2008  
Wedgwood Brand in Play  (Adweek)
Cossette won pitch for client's Waterford line a month ago
People's Sexiest Man Alive Issue to Include 'Scratch-n-Sniff' Section (Folio:)
Ever wonder what Michael Phelps smells like? People magazine, which has...
Web Still Growing Despite Recess (Mediaweek)
Online ad spending approached $5.9 billion during the third quarter.
Angelina Jolie’s Carefully Orchestrated Image (NY Times)
When Angelina Jolie and Brad Pitt negotiated with People and other celebrity..


SEM Skinny  
How to Incorporate Social Networking in Your Search Engine Marketing Mix
Nick Stamoulis, 11/21/08
Social networking is here to stay and is becoming more relevant over time. The question is: Is your company taking advantage of this burgeoning trend and...

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Very Public Relations  
Contracts and Getting Paid For Your Work
Jocelyn Brandeis, 11/20/08
We all know that written contracts are signed and agreed upon by clients and consultants to protect them legally and to spell out what is and isn¹t expected from both parties...

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New Media Edge  
Crowdsourcing Your Next Project
Chris Miller, 11/19/08
No I’m not talking about oursourcing your job but rather tapping into a global market of designers. Launched back in May, here in Chicago, crowdSPRING. becomes the conduit for buyers who need...

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Guest Column  
Of Froth and Five Dollar Lattes
John Gerzema, 11/18/08
Like a five year old who learns the hard way not to touch a hot oven, we usually learn from our mistakes. The exception to that rule would be the repeating series of financial follies...

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Marketing Moxie  
Giving Gifts
Tim Brunelle, 11/17/08
Thank you, Amy Krause Rosenthal. One of your ideas has been percolating inside my brain for over a decade. It is a gift that has kept on giving.

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