United Way Bay Area is seeking applications and nominations for the position of Vice President of Marketing & Communications.
United Way Worldwide is the largest funder of health and human services in the world, raising approximately $5 billion annually in support of those in need. Globally, the organization is focused on connecting individuals and families with the building blocks of stability through interventions in the areas of Income, Education and Health. With its partnering local organizations, United Way does what no single organization can do alone: bringing together leaders from government, corporations, health and human service and the community to develop innovative solutions to address local issues. Today, its work goes far beyond its historical role of funding strong nonprofit partners. Now it is strategically focused on large-scale change, mobilizing its assets –funding, legislative advocacy, technology, in-kind resources and corporate partnerships – toward that goal.
In 2016, United Way of the Bay Area merged with the United Way of Silicon Valley, creating the new United Way Bay Area. Today, United Way Bay Area represents one of the largest metropolitan areas in the country, a diverse community known not only for its great wealth, innovation and highly educated workforce, but also increasingly for growing wage inequality, skyrocketing housing costs and a steep skills gap. United Way Bay Area is uniquely positioned to work with community leaders, businesses, policymakers, nonprofits and individuals to affect change on a scale that no single organization can achieve on its own.
The United Way Bay Area is characterized by a deep commitment to ensuring individuals and communities can thrive, making the Bay Area stronger. By leveraging its unique ability to convene cross-sector leaders to solve community problems, and by attracting both an influx of new revenue and continued diversification of existing revenue streams, UWBA is confident that it will open a new chapter in which it continues its drive toward lasting change.
For more information on the United Way Bay Area, please visit: https://uwba.org/.
Reporting to the Chief Development Officer, the Vice President of Marketing & Communications will oversee the development and management of UWBA's brand and marketing and communication efforts required to support the long term strategic direction of the organization. S/he ensures the integration of effective marketing and communication strategies, both internally and externally, across all functional areas of United Way and provides day-to-day leadership of the Marketing & Communications Department and manages a team of four marketing and design professionals.
As a key leader in the organization, this Vice President will provide business and marketing thought leadership to the organization and will collaborate with the Leadership Team to provide visionary leadership to all stakeholders in the organization's operating model. This leader will develop strategies and implement initiatives to increase the number of individuals and organizations that donate to, advocate for and volunteer with the United Way to improve lives in the Bay Area and to deepen their engagement with the organization.
With an entrepreneurial spirit, s/he will oversee and manage the annual department budget. S/he will also manage partnerships with a variety of leading media outlets, corporate and nonprofit partner professionals and others to enhance UWBA's marketing and promotional efforts.
The VP of Marketing & Communications will interact with personnel across the organization to define and manage marketing, communications and engagement programs.
More specific responsibilities include, but are not limited to:
- Building and sustaining a strong, compelling local brand identity consistent with UWBA's mission and values and national United Way Worldwide standards;
- Identifying opportunities and supporting initiatives that build UWBA's brand;
- Leading the strategic and day-to-day marketing efforts of the organization;
- Leading the marketing team in an emphasis on data analytics to make strategic and data-driven decisions;
- Evaluating and utilizing new and existing technologies to further the work of UWBA in relationship to marketing and brand awareness; and
- Planning, developing and directing social media strategies designed to optimize UWBA's ability to reach and engage donors, key stakeholders and the general public;
The ideal candidate will have the following qualities, characteristics and skills:
- Marketing & Communications Expertise
- Strategic & Innovative Thought Leadership
- Building Relationships & Using Influence
- A Passion for the Mission
A Bachelor's degree is required; an advanced degree is preferred.
Koya Leadership Partners, a national retained executive search firm that works exclusively with mission-driven clients, has been exclusively retained for this search. To make recommendations or express interest in this role please email Alexandra Corvin at UWBA@koyapartners.com. All inquiries and discussions will be considered strictly confidential.
UWBA does not discriminate on the basis of race, color, gender (including actual or perceived gender, and gender identity), sexual orientation, age, marital status, medical condition, religious affiliation, veteran status, national origin, citizenship status, mental or physical disability, or any other characteristic protected by applicable state, federal or local law. UWBA will consider qualified applicants with criminal histories in the manner consistent with the requirements of the San Francisco Fair Chance Ordinance. If you need a reasonable accommodation in order to apply for a job, please let us know. If the reason you need an accommodation is not obvious, we may ask for documentation confirming your functional limitations.