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Company:

VisitGreenvilleSC
148 River Street, Suite 222
Greenville, South Carolina


E-Mail: nbreede@visitgreenvillesc.com

Yeah, THAT Greenville
Title: Social Media Content Manager
Location: Greenville, SC

Employer Description



JOB TITLE:                       Social Media Content Manager
MEMBER OF:                   Marketing Team
POSITION TYPE:             Full-Time, Salaried
REPORTS TO:                 Director of Marketing, EVP/Chief Strategic Officer
 
Position Summary: The Social Media Content Manager will serve the essential role of managing the VisitGreenvilleSC and yeah,THATgreenville social presence across multiple community channels. You will be responsible for growing our presence, engagement and influence to followers and fans, ultimately converting them into visitors and brand ambassadors/advocates of the destination. Community leadership and participation (both online and offline) are integral to the Social Media Content Manager’s success as is communicating the company, brand, and destination assets in an authentic way that will attract today’s hyper-connected buyers.
 
About Our Dream Candidate:
Our dream candidate has honed their social media skills, professionally and personally, and already has years of professional social media management under their belt. You stay up-to-date, if not ahead, of trends in the social space. The ideal candidate has “an eye,” along with content generation and curation experience. A huge part of growing our community is creating and maintaining high visual standards and eye candy, writing content that inspires and motivates a visit or experience, while engaging with and rewarding user generated content. You have an exceptional ability to think and plan strategically and communicate effectively. The ideal candidate is energized by people and will bring enthusiasm, passion and energy to this role. This community is thriving and growing – and our ideal candidate will be, too. You must also love numbers and analytics! The ideal candidate should be comfortable, skilled and committed to collecting data on a wide range of metrics with a regular degree of frequency. And then analyze and report on the data, make recommendations and put insights into play. While there is much autonomously to this position, the ideal candidate understands and embraces teamwork and direction from leadership. You will be busy – very busy. The ideal candidate is flexible, works well under pressure, performs at a high-paced speed, is comfortable with quick turnaround times and is immune to distractions. The ideal candidate can manage their energy and workload – community management isn’t your typical 8-5 job. And as a bonus, our dream candidate has already dived into our community and has an understanding of our brand tone, where we have been, and where to take us next. Come prepared to take this role and make it your own!
 
Position Role Priorities:
  • Brand Awareness
  • Turning Fans Into Customers
  • Community Leadership & Participation (on and offline)
  • Engagement/Relationship Building
  • Community/Content Management/Monitoring
  • Community Growth/Evolution
  • Strategic Planning
  • Performance Metrics/Accountability
Individual Core Trait Priorities:
  • Driven/High-Achiever
  • Creative
  • Aesthetic Sensibility
  • Passion for Connecting
  • Strong Work Ethic
  • Performer
  • Responsive
  • Constant and Quick Learner
Position Roles & Responsibilities:
Strategy:
  • Prepare a formal, annual social media plan
  • Develop the overarching social media strategy for the destination
  • Implement promotional strategies, engagement strategies, content strategies, conversion strategies, influencer/blogger strategies – among others – across the social space
  • Analyze and translate anecdotal or qualitative data (derived from both in-app and external software) into recommendations and plans for advancing our social media strategies
  • Write, edit, create and share original content
  • Monitor trends in social media tools, applications, channels, design and strategy
Content Management:
  • Establish and maintain a consistent, destination/brand appropriate voice across social channels
  • Manage the creation, curation and publishing of relevant content to reach/engage target (visitors, members, passionate locales, stakeholders, clients)
  • Create, curate, manage & publish compelling and inspiring high-quality content (written, images, video) across all platforms and channels (Twitter, Facebook, Instagram, Pinterest, YouTube, SnapChat, etc.)
  • Plan, create and implement a social editorial content calendar, including regular publishing schedules
  • Utilize software tools to manage content publishing across owned social assets
  • Manage content integration and cross-promotional opportunities working closely with marketing & pr team to leverage publicity efforts, advertising, mktg. programming using original and sourced content
  • Create/manage/update photo and video assets library
  • Perform/implement photography and video (self-generated/user-generated/influencer-generated/sourced)
  • Utilize UGC marketing platform (Chute) to curate, request and obtain legal rights to photographs for the social space and our visual assets library
  • Create and manage paid social media ad campaigns, including cross-platform strategies and event-based and seasonal promotions
  • Design, create, manage and implement social media contests, promotions and campaigns
  • Create/implement/oversee graphic design projects (i.e. Facebook Timeline cover, profile pics, thumbnails, ads, landing pages, Twitter profile, Blog pages, custom graphics, etc.)
  • Identify ways to improve content development, including organizational development improvements
  • Maintain a well-informed, working knowledge of hotels, restaurants, attractions, venues and services available to potential visitors
  • Maintain VGSC Social Media Manual
Community Management:
  • Manage community, social media marketing campaigns and day-to-day activities
  • Build and maintain relationships – online and offline
  • Develop and expand community
  • Effectively communicate information and ideas in written and photography/video/icons format
  • Interact across social channels with visitors, members, passionate locals and clients
  • Manage, monitor, listen and respond to users while cultivating conversations, leads, sales and visits
  • Manage efforts in building online reviews and reputation
  • Develop influencer outreach efforts
  • Identify threats, potential negative commentary or crisis situations in user-generated content surrounding the company/brand/destination and apply conflict resolution principles to mitigate issues
  • Report any notable threats or concerns to appropriate management
  • Exercise winning social customer service techniques (empathy, patience, advocacy, conflict resolution, etc.)
Data/Analytics/Performance:
  • Drive strategies that are proven by testing and metrics
  • Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Compile activity and performance reports monthly, quarterly, annually/ytd and on demand
  • Track/report impressions, reach, shares, engagement, audience and other relevant metrics
  • Analyze campaigns, interpret analytics, and translate anecdotal or qualitative data into recommended,   actionable plans for social media strategy, campaigns, advertising, content marketing
  • Implement process to document proactive, positive customer reviews/comments by messaging path
Other:
  • Assist marketing team as needed with social media support needs
  • Write original content for digital, blogs, sponsored content, advertorial, press release needs, etc. as required
  • Monitor effective social best practices for measuring impact of social media campaigns
  • Monitor trends in tourism-related social media tools, applications, channels, design and strategy
  • Implement ongoing education in social/marketing space to remain inspired and highly effective
  • Perform other duties/projects as needed/assigned
 
Essential Skills/Experience/Abilities:
  • Bachelor’s Degree or equivalent experience, preferably in Marketing, Communications, Journalism
  • 3-5 years of experience preferred; social media certification from an appropriate authority is a plus
  • In-depth knowledge in social media platforms, content marketing theory, tactics and application, and understanding of principles of marketing, advertising, public relations – paid, earned, shared and owned
  • Understanding of destination marketing with a preferred background in DMO/tourism, agency or corporate environment
  • Demonstrated skill in setting and achieving goals for impressions, reach, engagement, audience, targeting, etc. across social media platform
  • Demonstrated ability to map out a comprehensive marketing plan
  • Strong written communication skills including copywriting, writing for digital and social media/blog writing
  • Excellent presentation skills, comfortable presenting to groups internally and externally
  • Still photography and video shooting and editing abilities a strong plus
  • Graphic design experience and working knowledge of Adobe Design Suite (Photoshop, InDesign, Illustrator, etc.) a strong plus
  • Exceptional computer skills; highly proficient in Word, Excel, PowerPoint, Outlook, Publisher
  • Knowledge and proficiency working with website CMS and CRM a plus
  • Excellent organizational skills, ability to multi-task and perform consistently in a fast-paced environment
  • Practices superior time management
  • Ability to strategize and collaborate with marketing and other organization colleagues on content planning and execution, work in teams and individually
  • Strong judgement and ability to problem-solve independently
  • Ability and willingness to travel locally, throughout the destination and state
  • Flexible and able to work outside traditional office hours, including evenings and/or weekends
  • Ideal candidate must have a portfolio of their work readily available

 
About VisitGreenvilleSC:
“VisitGreenvilleSC (VGSC) is a not-for-profit accredited Destination Marketing Organization. We proudly represent and serve the City and County of Greenville, South Carolina, the hospitality industry, and hundreds of small businesses. As Greenville's official sales and marketing organization, our primary goal is to enhance the long-term economic development of our community through increased visitor trips and visitor spending. In a nutshell, our goal is to make more potential visitors say, Yeah! to Greenville, SC.”

Websitewww.VisitGreenvilleSC
Hashtag:  #yeahthatgreenville
Instagram: VisitGreenvilleSC
Facebook: VisitGreenvilleSC
Twitter: @Greenville_SC
YouTube: VisitGreenvilleSC
Pinterest: VisitGreenville
 
VisitGreenvilleSC is an employer that offers equal opportunities. We evaluate qualified candidates and do not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state or local law.



The Scoop
Industry: New Media - Social Media
Career Level: Mid Level Career (5+ yrs experience)
Minimum Education: Bachelor's
Job Status: Full Time
Salary Range: Commensurate with Experience
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