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Company:

Cox Media Group

Title: Senior Digital Analyst
Location: New York, NY





Job Code: 1712958
 
The Senior Digital Analyst supports the Gamut and CoxReps digital sales efforts by preparing, presenting, and consulting on digital performance analytics. At a micro level, analyzes and consults on campaigns for clients and agencies. At a macro level, analyzes and consults on digital verticals, products, targeting and media tactics to inform the digital sales business. Is a subject matter expert in digital performance. 
 
Job Responsibilities 
  • 60% Prepares micro (campaign level) and macro (success stories; case studies; product analysis) post campaign analytics on campaign results using several digital analytics tools and software products. 
  • 20% Consults on performance analysis to inform the media strategy and digital sales specialists on digital performance information.
    • Report pulling – identify the appropriate data to include in the analysis. 
    • Analysis – analyzing the data to find patterns, trends, and stories. 
    • Preparation – organizing the data into a story that is designed and client facing.  
  • 5% Presents campaign analytics to clients, agencies, and sellers. 
    • Review the analysis and story with the seller to collaborate on client presentation. 
    • Either on teleconference or in person, present the data, analysis and observations + recommendations to the client. 
  • 10% Provides [beginning to advanced level] training on digital analytics and performance related topics. 
    • Prepare training deck and materials and topics
    • Organize the training logistics 
    • Present the training, gather feedback and respond to follow up requests for information. 
  • 4% Think tank / brainstorming sessions: special projects such as Domo Dashboarding and brainstorming around digital product marketing and performance marketing. 
    • Collaborate with media strategy, ops, marketing, insights, or analytics staff on ideas for new analytics products, RFP responses, or other.
    • Prepare information for collaboration
    • Prepare presentation of topic at hand. 
  • 1% Brand study execution and set up. 
    • Collaborate with brand study vendor to set up the study; 
    • Report on the study.  
 
THE SUCCESSFUL CANDIDATE WILL DEMONSTRATE:
  • Decision making with the sense of urgency needed to stay ahead of internal/external client needs. Has a “get it done” attitude that persists regardless of obstacles.
  • Consistently looks for ways to make things better through identifying opportunities to increase individual and organizational performance or results. Even in the face of disappointment and/or adversity, remains solution-oriented. Statistical “power user” able to find, aggregate, analyze, and manipulate data across multiple channels and sources to optimize the approach to targeting and developing media strategies and determining effectiveness.
  • Demonstrated project management skills; committed to meet defined goals and timeline.

Qualifications
  • Experience with SQL, DOMO, Tableau, or other data programming languages/visualization tools is a strong plus.
  • Attribution modeling, data integration, DMP experience a strong plus.
  • 2+ years experience in digital trafficking, ops or analysis


The Scoop
Primary Industry: Advertising - Sales
Secondary Industry: Advertising - Interactive/Digital
Career Level: Early Career (1+ yrs experience)
Job Status: Full Time
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