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Donovan Connective Marketing

Title: Senior Account Strategist
Location: Lititz, PA

Employer Description

Job Code: Senior Account Strategist
Ready to work for the best agency you’ve never heard of? For over 30 years, donovan connective marketing has kept our profile low and our ambitions high. We continue to grow thanks to this “help the client shine” mentality, so now we’re looking for a seasoned Senior Account Strategist to help us out.
What we want is a client-service rock star who is experienced in seamlessly weaving together insights, multi-faceted tactics and big-picture thinking into targeted strategies that will lead our national clients to the next level. Whether it’s a food truck program, a launch plan for a new brand or something we’ve never done before as an agency, you’re ready to roll up your sleeves, wrangle the many moving pieces and get it done.
All this in a little Pennsylvania town named Lititz a place known for being cool. Intrigued? Read on.
  • Excellent written, verbal and presentation skills
  • Ability to prioritize work and set schedule to meet deadlines
  • Superb interpersonal skills and ability to work well with others
  • Ability to work efficiently and effectively and handle multiple accounts
  • Ability to develop and manage estimates and budgets of various sizes
  • Understanding of a wide variety of internal and client-side metrics
  • Proven ability for strategic thinking and proactive problem solving
  • Strong leadership and team building skills
  • Attention to detail and proactive work style
Role and Related Responsibilities:
  • Develop, present, execute, manage and measure annual account plans.
  • Serve as agency representative and client brand steward by developing strategic client objectives, leading the account, constantly assessing the brand position and managing the internal agency team resources to best service the overall client account.
  • Strategically manage day-to-day coordination of agency activities and client contact on multiple accounts. Be “360-degree aware” of all projects, relationships, opportunities and team members.
  • Develop client brand strategies based on cultural, consumer, customer and competitive insights. Develop a detailed understanding of the client brand’s audiences, cultures, business and technology landscapes, and help translate insights into account and creative development
  • Manage your account team to provide creative team with a clearly defined brief with concise information on the product, audience and strategy enabling them to develop breakthrough ideas for a variety of channels and platforms.
  • Estimate, plan, coordinate and direct advertising campaigns and projects for agency clients. Responsible for staying on strategy, on time and within budget.
  • Ensure agency involvement in all appropriate client activities to provide maximum knowledge of and service to the client (example: attendance at major meetings or trade shows).
  • Provide weekly account updates to executive management.
  • Build strong, lasting client/agency relationships based on achieving clients’ marketing objectives with efficiency that results in agency profit.
  • Deliver on the agency’s mission of making extraordinary things happen for our clients and their customers.
  • Proactively look for alternative sources of work from current or past clients. Always ask what else the agency can be doing to support each client.
  • Evaluate and recommend new, increased or altered agency services that might improve support to clients and provide profitable growth to the agency. Assist in the development of new ventures.
  • Stay current on industry trends and news—especially client industry related material.
  • Work with new business team to identify leads, targets and prospects. Work with team to develop and execute new business pitches.
  • 10 plus years work experience in position with similar responsibilities.
  • Capability of managing both high-level regional and national accounts.
  • Ability to deliver strategic, clear, effective client presentations that tell a memorable story and highlight agency skills and talents.
If chosen to interview, must present a case study demonstrating development of a client account/project strategy in an agency setting across the entire strategic process (research through implementation).

The Scoop
Primary Industry: Advertising - Brand Strategy
Secondary Industry: Advertising - Creative
Career Level: Senior Level Career (10+ yrs experience)
Minimum Education: None Required
Job Status: Full Time
Salary Range: Commensurate with Experience
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Lititz, PA

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Advertising - Brand Strategy

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