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Company:

Cox Media Group

Title: Search Engine Optimization Specialist - Mundo Hispanico
Location: Atlanta, GA





Job Code: 1710953
 

The SEO Specialist is responsible for coordinating and implementing SEO strategies for Mundo Hispanico Vertical. The person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills and communication skills (English and Spanish).

Key Management Areas of Responsibility

  • Define requirements, tasks, and resources associated to SEO strategy
  • Coordinate and execute implementation of SEO strategy
  • Communication to editorial team and management on strategy/project development, timelines, and results
  • Collaborate on Mundo direct traffic strategy and goal definition for success
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and development
 

Key Functional Areas of Responsibility

  • Perform keyword research for Spanish language news, information and moments in time important to Hispanics in the US to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
  • Help to create and support marketing content to socialize and use for social media purposes
  • Develop and implement link building campaigns
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  • Research and administer social media tools in support of clients’ social media strategy
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Communication to team and management on project development, timelines, and results


Qualifications
EDUCATION:

Bachelor’s degree highly preferred. May substitute additional experience in lieu of degree.  May also substitute Master’s degree for part of work experience.
 

EXPERIENCE:
  • 3 to 5 years experience in Search Engine Optimization (SEO)
  • Strong understanding of Search Engine Optimization (SEO) process
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
  • Experience working with CMS and building/administering content in multiple CMS environments
  • Knowledge of HTML/CSS and website administration
  • High-level proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

ADDITIONAL REQUIREMENTS:
  • Must be bilingual in English and Spanish and able to write and speak fluently in Spanish
  • Passion for SEO and overall internet marketing
  • Outstanding ability to think creatively, strategically and identify and resolve problems
  • Ability to foster strong internal relationships at various levels
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills


The Scoop
Primary Industry: Advertising - Interactive/Digital
Secondary Industry: Publishing - All
Career Level: Mid Level Career (5+ yrs experience)
Minimum Education: Bachelor's
Job Status: Full Time
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Atlanta, GA

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