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Company:

Dealertrack / Cox Automotive

Title: Product Marketing Manager
Location: North Hills, NY





Job Code: 180790
 

Dealertrack, a Cox Automotive brand, is looking for a Product Marketing Specialist II to join our team in North Hills, NY.

Cox Automotive has 25+ connected brands that provide a comprehensive set of products and services that simplify the process, minimize friction and enable the smart, connected and enjoyable experience all car buyers and sellers expect.  As a car buyer, if you are thinking the car buying process needs to be easier, well Cox Automotive is focused on just that and you can be a part of this evolution that is going to happen in the industry.  Moreover, if you are a Marketing contractor with the desire to make an impact while learning new and creative new ways to engage customers while yielding incremental results, please read on! 

The primary role of the Product Marketing Specialist II is to focus on the transaction and finance management cycle/phase.  Specifically, the product marketing coordinator within this team will focus on Dealertrack Contracting and Accelerated Title supporting the Sr. Product Marketing Manager.      

Under general supervision, this individual is responsible to work closely with several internal stakeholders to execute on the Dealertrack finance and transaction management elements of the product marketing strategy and execute against the plan. This individual will execute and activate marketing campaigns by developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue and market share.  This individual will get the products ready to sell via marketing and sales campaigns/ programs, enablement for sales and other training support teams focused on growing revenue and increasing market share in accordance with corporate goals.

Responsibilities:

Following the strategy outlined by the Sr. Product Marketing Manager, assist in the development of the campaign and deliver Product marketing campaign execution (online/offline). Working with the Product Marketing Managers within your team, assist with the execution of product marketing campaigns, programs and promotions. Some elements of what you will do is listed here but not limited to. This includes:

  • Actively support and manage the identified product marketing execution to ensure corporate objectives and deadlines are being met. 
  • Supports development of quarterly comprehensive marketing plans on how you will drive impactful business results (plans to include but not limited to: goals, strategies, tactics, phased campaign components, and more).
  • Socialize, gain input and buy-off across BU teams and within marketing. 
  • Communicate to sales and product management/engineering well in advance of each quarter’s new campaigns/programs.
  • Support the coordination of all campaign systems execution. 
  • Under general supervision generate strong demand generation / momentum ahead of new campaigns & product launches and releases.  
  • Help to identify and execute the appropriate marketing tactics for specified objectives and strategies including advertising, collateral, public relations, direct marketing, digital marketing, SEM, social media, and other tactics as appropriate.
  • Begins the development of communication and supports the routing of efforts with appropriate team members for signoff. This person contains the ability to development clear, concise and strategic messaging to drive traffic through marketing means such as emails, promotions, direct mail pieces and other marketing materials that drive business results.
  • Assists in the editing of online content, and owns updating materials as needed.
  • Assist Sr. Product Marketing Manager in conducting business and campaign analytics, segmentation and campaign execution assessment and leading to future campaign / program recommendations.
Qualifications
  • BA/BS degree in marketing/communication/journalism or similar, or equivalent relevant experience.
  • Resourceful, self-starter that works best in a team environment. Can manage his/her time and projects wisely while meeting deadlines.
  • Flexible in a fast-paced setting with competing and ever-changing tasks.

  • You are an energetic, positive person who works well independently.
  • Sense of urgency and strong work ethic a must.
  • Solid writing skills with the ability to write compelling marketing content.
  • Experience working with or supporting sales and marketing initiatives.

  • You are extremely professional in your demeanor with the ability to influence others.
  • You represent the company brand well and help others to do the same.  Strong verbal and written communication skills.  

  • You work calmly under multiple deadlines; You get things done ahead of time and anticipate the needs.

  • Proficiency computer and technology skills (experience with MS Office Word, Excel, PowerPoint, SalesForce, Eloqua, Pardot, Social Media Platforms, and other platforms etc).

About us:

Dealertrack, a Cox Automotive Brand, is building a connected suite of software solutions and services to help automotive dealers thrive in today's digital retailing environment. From digital marketing to credit applications and financing, our integrated approach is making buying, selling and shopping for a car more efficient and enjoyable for everyone involved.

About Cox Automotive

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.



The Scoop
Industry: Marketing - Other
Job Status: Full Time
Salary Range: Commensurate with Experience
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