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Company:

ezyVet

Title: Product Marketing Lead
Location: New Zealand





 

ezyVet has been quietly disrupting the global veterinary industry, with customers in over twenty countries and over a hundred staff in Auckland, London and Dallas. Our cloud-based software transforms the way our customers run their veterinary business. Join us on a mission to improve our customers lives, careers and businesses through technology.

We’re looking for a one of a kind Marketer to join the tight-knit Marketing team, based in our Auckland HQ. As our Product Marketing Lead you will drive the adoption and use of our product and integration ecosystem, working closely with the Marketing, Sales, Partner and Product teams. Once you’ve spent some time getting to know our customers and quickly become the product expert, you will develop product launch strategies and marketing campaigns that differentiate ezyVet.

An exciting opportunity to come help shape the Product Marketing function of a growing global organisation.

What you’ll be doing

  • Develop and lead the delivery of cross functional go-to-market plans and be the glue between Marketing, Product and the rest of the go-to-market team.
  • Create consistent value propositions, key messaging and associated proof points.
  • Undertake competitor and market analysis to understand ezyVet’s competitive position and collaborate with Product Managers to ensure we build features that lead the industry.
  • Produce and deliver enablement tools and resources to support our Sales and Customer Support teams to effectively sell ezyVet, briefing them on product releases and quarterly marketing plans.
  • Inform and execute campaigns which leverage ezyVet’s value proposition inspiring veterinary businesses to adopt ezyVet and meet our customer’s needs.
  • Develop and evolve market segmentation for each product offering.
  • Write compelling copy for different collateral types and audiences.
  • Produce and communicate the product marketing strategy and calendar of activity.
  • Assess the effectiveness of the product marketing assets and tactics on an ongoing basis and provide direction and reporting on required changes. A measure, learn and iterate mindset.
  • Manage the ezyVet Community group in collaboration with our Customer Support and Product teams.

What we’re looking for

  • Bachelor’s degree.
  • Ideally, 1-3 years’ experience in copywriting, content creation or campaign management.
  • Demonstrated experience is SaaS or technology a bonus.
  • Familiar with integrated marketing campaigns and other Product Marketing tactics.
  • Familiarity with HubSpot (or similar marketing automation platforms), Google Analytics, Wordpress.
  • Hustle, grit and determination to get the best outcomes.
  • Initiative and the ability to work autonomously, the champion of your own success.
  • Eager to influence and build relationships.

Why you’ll love ezyVet

ezyVet is growing at a fast pace, no two days are the same and no manual exists that will tell you what to do. If you’re a self-starter, team player and want to be a part of building something great, then we’d love to hear from you. We’ve got some great perks and a broad range of benefits to reward all your hard work, Monday café breakfasts for early birds, free lunches Monday to Thursday, Birthday off and social events just to name a few. Reap the rewards of a fast-growing, global company and achieve more than you ever thought possible.

Check out our Auckland office and our latest Customer Story.



The Scoop
Primary Industry: Marketing - Management
Secondary Industry: Marketing - Other
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