Do you have a proven track record of driving traffic and conversions through paid search campaigns on Google AdWords and Bing Ads? Do you enjoy researching new topics, learning about new audiences, and figuring out the optimal mix of keywords, match types, and bidding strategies to dominate your competitors? Do you have a love for pithy effective ad copy that converts? Do you know the secret to improving quality scores?
If your answer is an honest Hell yeah!, keep reading.
Why Choose Arteric?
There is one good answer: Our mission is to "Explore the boundaries of the possible, creating life-changing experiences through defect-free software that works everywhere, every time."
This is a tall order for most healthcare agencies, but as software developers turned marketers, we do it every day, at scale. We are driven to connect patients, caregivers, and healthcare professionals to the health information patients need to live longer, healthier lives. Arteric is an award-winning agency that accomplishes this globally for blockbuster healthcare, DTC, and OTC brands. The hallmark of our work is superior execution and the enthusiastic pursuit of quality. Our core competence is the development of digital strategy and execution of it through the design, building, and maintenance of complex digital properties. Our websites and Web applications are available in over 35 countries and 28 languages; we reach more than 6 million people per year. Over the past 18-months, we architected, developed, tested, and deployed more than 260 digital healthcare projects. We serve a mix of Rx and OTC/CPG brands. And, we won 2 design awards in 2018. We are stacking our team because our client responsibilities are growing rapidly.
When you join Arteric, you will experience opportunities and challenges that will catalyze your growth. We believe in a Just Culture that focuses on technical competence, the merit of ideas, hard work, and innovation. We value a passion for learning and discovery, industriousness, selflessness, resilience, rigorous honesty, and exceptional competence.
We make it easy for you to enjoy life inside and outside of work. We have a generous paid-time-off policy that mandates unplugged time off (bonuses are paid for disconnecting — no email or phone communication), 100% paid employee medical insurance, 401k retirement savings plan with non-elective employer contribution, long- and short-term disability insurance, vision, dental, and more.
If you are a master of driving traffic and conversions, have a proven track record in digital, love data and want to play a critical role in a growing digital healthcare agency, apply for the position.
About the position
Arteric is searching for a paid search senior analyst (PPC, SEM) with proven experience in researching, creating, and managing paid search campaigns on Google AdWords and Bing Ads to join our growing team in Summit, NJ. The ideal candidate is methodical, detail oriented, driven by data, and deeply competitive and can demonstrate the results to back it up.
Arteric’s paid search campaigns are based on thorough competitive research that include deep SERP analysis, competitor paid media activities and strategy, keyword mapping and analysis, and strategy sessions with content producers, UX designers, organic optimizers, and the world’s best web developers.
Once the customer’s account is created, the keywords and ads are loaded in and we begin the process of testing, learning, and optimizing the campaigns to achieve remarkable results. Every campaign is tied into clearly defined KPIs and goals.
The role of our paid search analysts is to exceed the expectations of our customers by driving down CPA while maximizing the quality of the traffic.
To excel in this position, you must be industrious, ever-learning, extraordinarily competent, and focused on performance. You must be able to communicate clearly with the team and assist with all aspects of the business. It has been said, "you will learn more about digital in 1 year at Arteric than possibly the entirety of your career leading up to your first day."
As a Paid Search Senior Analyst, you will:
- Drive the creation and implementation of PPC campaigns in Google AdWords and Bing Ads
- Build new accounts for customers
- Perform competitive research
- Perform keyword research building lists and providing the rationale
- Recommend and implement bidding strategies
- Manage client media-spend budgets, keyword lists
- Collaborate with our writers on creating ad copy
- Optimize the campaigns to achieve agreed-upon KPIs
- Drive the development of ad copy
- Create monthly and weekly performance reports
- Monitor all campaigns on a daily basis
- Understand and adhere to all policies and regulatory guidelines
- Answer all paid search-related questions from customers and internal team members
- Interface with Google and Microsoft Account Managers
- 3+ years of hands on PPC experience (Google AdWords and Bing Ads)
- 3+ years of hands-on Google Analytics experience
- Advanced skills in SEM Rush, Word Stream, and MOZ
- Strong understanding of the relationships between keywords, ads, and landing pages
- Ability to execute paid search campaigns independently
- BA or BS degree
Arteric is an Equal Opportunity Employer in compliance with the laws prohibiting discrimination on the basis of race, color, sex, age, marital status, religion, national origin, disability, or any other legally protected status.