Localcoin seeks to inspire the future of digital currency globally as the largest bitcoin ATM network in Canada. We are looking for a passionate and data-driven individual to join our Marketing team as the PPC Manager.
As PPC Manager at Localcoin, you will drive sales to over 200 Bitcoin ATM locations hosted by our franchise partners such as: Hasty Market, Gateway Newstands, Quickie as well as other independent retailers. You will implement paid strategies to promote not only our physical locations but also our online services. You will explore innovative digital strategies to navigate through an emerging and rapidly growing industry. Join our ongoing expansion into the United States and other emerging cryptocurrency markets.
What you’ll do
- Maximize profitability of all paid marketing campaigns on Google, Facebook, Instagram and other media outlets
- Produce campaign performance and milestones reporting using Google Data Studio, Google Analytics and others
- Produce positive measurable results in the form of marketing specific KPIs including target return on advertising spend and cost per conversion.
- Collaborate with the development team to implement advanced offline conversion tracking
- Continue to scale our media buying options such as niche crypto websites, blogs and media outlet aggregators.
- Create and manage all campaigns on an ongoing basis including content creation and coordination of media assets with internal and external teams.
- Run quick and cost effective tests to refine campaigns using tools such as Facebook Ads experiments or Google Ads experiments
- Effectively conduct conversion optimization using data from Google Analytics, Facebook Insights and other data sources, as well as Google Optimize of other A/B or multivariate testing tools
- Direct ongoing market research to increase sales growth.
- Other duties as assigned
Who you are
- An experienced PPC Manager (Pay Per Click) with more than 2 years of successfully profitable campaigns on various paid platforms.
- A data driven decision maker who is comfortable with working with numbers to analyze trends and inefficiencies
- Results oriented: demonstrating intellect, strong work ethic and “no task is too small” mentality.
- Passionate about PPC and do the impossible to stay up to date on new techniques.
- A professional who craves for responsibility and thrives in a start-up environment.
- Excellent project management skills, with the ability to lead and manage multiple time-sensitive projects under tight deadlines.
- Certified on Google Analytics, Facebook Blueprint, Google Ads and others.
Nice to have
- Working knowledge with Adobe creative suite, including Photoshop, Illustrator, etc.
- Native written/spoken proficiency in French and/or Spanish is considered a strong asset
- Knowledge or keen interest of Blockchain/ Cryptocurrency industry
You’ll have full access to all our perks
Health & Wellness Benefits - We offer a comprehensive benefits package that covers up to 100% of traditional benefits such as dental, prescription drug coverage, critical illness, life and AD&D. The plan also includes 100% coverage of unlimited travel insurance, on-demand online nurse assessments through Akira app. We offer a monthly spend on non-traditional medical expenses (massages, chiropractic) and a wellness account (gym memberships, spa, nutritionist).
Location - Our office is directly connected to the TTC and near major highways with a flexible schedule to avoid rush hour and remote opportunities for even more flexibility.
Weekly Catered Lunches - Start your week off right with lunch from top local restaurants around the city. We take into account all dietary restrictions. Need something else? Add your request onto our team’s weekly Instacart order.
Professional Development - We’ll invest in your career. Our company is growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs and grow your career along the way.
Compensation - We offer competitive compensation packages. We deeply value the talent and impact our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
Purchase Cryptocurrency At Market Rate - You’ll be able to purchase and sell cryptocurrencies supported by Localcoin at the Canadian market rate with zero fees. You’ll also gain exclusive coupons for all of our Bitcoin Kiosks nationwide!
Get Involved - Attend company-wide teach and training days, industry events and quarterly team outings.
Sound like something you want to be part of? We’re hiring, apply today!