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Company:

Love & Company

Title: Media Specialist
Location: Lewistown, MD





Media Specialist


Position Overview

The media specialist works with the Director of Media Services for Love & Company and its clients to coordinate the day-to-day tasks involved in the successful implementation of predetermined traditional and digital media strategies as well as manage the administrative tasks associated with the media department.


Media Specialist Roles & Responsibilities

Digital Media

  • Collect and analyze data and metrics to identify trends and insights
  • Execute A/B and multivariate experiments in AdWords/Analytics
  • Perform ongoing keyword discovery, expansion, and optimization for internal and external clients via Google AdWords
  • Be aware of client digital assets and use them to achieve lead generation results on various digital platforms.
  • Set up goals in Google Analytics and AdWords for conversion tracking.
  • Initially assisting in the creation of digital advertising account setup, with the ability to eventually perform the process from start to completion by oneself.
  • Ongoing digital campaign optimization, such as bid updates, keyword analysis and additions, ad creation, etc.
  • Create and manage Facebook ad campaigns based on strategic direction.
  • Collaborate with media director to identify keyword opportunities, media platforms, and content/assets to develop successful campaigns
  • Maintain current information on changes and best practices in SEO and digital marketing


Traditional Media

  • Place (and eventually negotiate) traditional media insertion orders.
  • Collect tearsheets from media vendors.
  • Manage media invoices.
  • Collect and compile lead data as well as research media publication costs.


Additional Roles & Responsibilities

  • Manage predetermined campaign expenses and adhere to budgets
  • Execute campaign strategy/tactics developed by media directors and/or integrated media services (IMS) team members
  • Review/compile media strategy narrative during the media macro planning, assessment and/or proposal creation process.
  • Draft and keep track of best practice documentation and instructional checklists that complement the IMS department and its clients.
  • Manage the revenue recognition process for digital advertising optimization and setup projects, as well as media expenses.


Qualifications


This is a mid-entry level position on the IMS team. The individual should have the following experience and capabilities:

  • Bachelor's degree in marketing, digital media or relevant field
  • Proven work experience as a digital media specialist or equivalent
  • Work well in a team environment and have strong communications skills
  • Well-organized and have the ability to multi-task and manage workload efficiently in order to meet deadlines
  • Detail-oriented and analytical
  • Strong numeracy skills
  • Experience with Google AdWords and Analytics (Google Certification preferred)
  • Experience placing traditional media desired, by not required
  • Basic knowledge of Macintosh computers, especially with Microsoft Office and database management
  • Must be able to remain in a stationary position 50% of the time


Love & Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.



The Scoop
Primary Industry: New Media - Social Media
Secondary Industry: New Media - SEO/SEM
Job Status: Full Time
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Lewistown, MD

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21701, Within 50 miles of 21701

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New Media - Social Media


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