Talent Zoo

Awesome Jobs, Great Companies, & Hot Talent
menu button
Apply Now! Bookmark and Share


Company:

Cox Media Group

Title: Media Planner/Buyer
Location: Dunwoody, GA

Employer Description



Job Code: 1817432
 
Ideabar is a marketing + media agency by Cox that tells powerful brand stories. Our marketing rockstars + media vanguards are data-driven, wildly creative professionals who are fluent in all media. We offer research, branding, creative, digital and media buying services. Our mantras are: more talent, less ego; be kind and direct; default to yes; keep the ball moving; and live + work + play. We are growing because we help our clients grow. Our award-winning creative shop is based in sunny West Palm Beach, Florida and we have locations in Atlanta, Orlando and Miami.

If you are someone who loves to plan and develop media programs that support client’s objectives, have experience, relevant work history with major brands and enjoy negotiating and purchasing media you might be our new Media Planner/Buyer.

The winning candidate will be a key team member of a growing agency backed by one of the World’s largest privately held media companies. Meet your new colleagues and view their work at ideabar.

45% Media Planning – 
  • Plans and develops advertising media programs within assigned group of markets.
  • Estimates, updates and adjust all broadcast ratings.
  • Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
  • Gathers statistics and prepares media plan charts and directives to guide buying process.
  • Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising.
  • Calculates reach and frequency of potential media vehicles.
  • Confers with Directors, Clients, and/or Account Services to establish media goals, objectives, and strategies for advertising campaigns.
  • Presents media plans to Directors, account services, and/or client for approval and makes plan adjustments as necessary.
  • Works with agency personnel on media questions as needed.
40% Media Buying + Reporting – 
  • Negotiates and purchases TV, radio, newspapers, outdoor and magazine media space.
  • Confers with media representatives to evaluate best placement and ensure optimum use of budgeted funds. 
  • Maintains all media buys and is responsible for the post-buy results.
  • Keeps all media files relating to specific clients.
  • Collaborates with clients and agency team members to resolve media billing issues.
15% Ideation + Presentations – 
  • Participate in external, client-facing meetings. 
  • Ability to verbally communicate media recommendations.
  • Responsible for driving new media ideas that are insight based and client and solutions specific. 
  • Participate in brainstorming and strategy meetings.

 

Qualifications
Education
  • Bachelors degree required. 
Experience
  • 3+ years of Media or Media Planning / Buying experience required. Work experience in spot TV, spot radio, newspaper, spot cable, local magazines and outdoor is preferred. Experience in developing and implementing digital marketing plans and integrated advertising campaigns across multiple media channels a plus. 
COMMUNICATION ABILITY:
  • Ability to read, comprehend and write simple instructions, short correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Able to calmly manage through ambiguity and change in a fast-paced, competitive environment.

REASONING ABILITY:
  • Strong mathematical abilities required in this position. Ability to apply common sense understanding to carry out detailed and sometimes involved written or oral instructions. 

COMPUTER SKILLS:
  • Personal Computer proficiency; MS Office preferred including MS Outlook. This position will also regularly use media buying and media research specific software.

ORGANIZATIONAL RESPONSIBILTIES:
  • Excellent project management and organization skills, including proven experience in developing and executing media plans. Ability to set deadlines and work efficiently with internal and external clients.

INTERPERSONNEL SKILLS:
  • Must be a proactive self-starter and team player with the ability to navigate their way through a complex organization. Must be team-oriented, collaborative and have the ability to drive an agenda forward while also balancing needs of multiple conflicting stakeholders. Ability to effectively manage complex relationships with a variety of internal/external counterparts with a positive attitude. Exhibits core behaviors e.g., interpersonal relationship skills, communication, creativity, analytical/strategic thinking, problem-solving, strong work ethic, positive attitude, takes initiative, & full-scale organization (over-arching to tactical).


The Scoop
Industry: Advertising - Media
Career Level: Mid Level Career (5+ yrs experience)
Minimum Education: Bachelor's
Job Status: Full Time
Return to Search Results
Show all jobs by Cox Media Group


Apply Now!

Bookmark and Share



Share


How to Apply: Register for a Job Seeker account to post your resume, track your online applications and searches, receive newsletters and customizable job alerts. Click here for a free TalentZoo.com Job Seeker Account. You can click here to use this employer's online application form.
MAP  


Dunwoody, GA

Similar Jobs
By ZIP Code
30346, Within 50 miles of 30346

By Industry
Advertising - Media


TalentZoo.com Advertising