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Company:

City of Buena Park/Visit Buena Park Bureau Division

Title: Marketing Specialist
Location: Buena Park, CA

Employer Description



Full-time Benefited Job Opportunity: MARKETING SPECIALIST
 

 
ARE YOU INTERESTED IN WORKING IN THE TOUR AND TRAVEL INDUSTRY?
YOUR OPPORTUNITY AWAITS YOU IN BUENA PARK!
 

Visit Buena Park, the City of Buena Park's tourism bureau is dedicated to offering first class customer service to visitors and groups traveling to Buena Park. We strive to promote the Buena Park/Orange County brand as well as develop and support destination marketing programs and initiatives. Visit Buena Park's mission is to become a recognized travel destination and increase visitors and overnight hotel stays to economically impact the city.


Visit Buena Park is seeking an experienced Marketing Specialist to research, execute and monitor all aspects of digital marketing and ensure that results align with the organization's goals.  This position ensures the accuracy and updates all digital content including the destination site – VisitBuenaPark.com, third-party sites, events and business listings as well as implements the organization's display advertisements, pay-per-click, social media campaigns, promotions and search engine optimization. The Marketing Specialist will implement a comprehensive search engine marketing strategy to grow organic and paid reach and collects and reports all-digital campaign metrics along with suggested changes to increase engagement, and works in collaboration with the creative agency for digital graphics and video content used in online advertisement. 


THE IDEAL CANDIDATE


The ideal candidate must possess strong written and oral communication skills, high level of organizational skills, and be creative, passionate, and innovative. Significant digital advertising and marketing experience is a must.  


Relevant experience and skills include:
 
  • Collecting and reporting on metrics and return on investment
  • Proven success in executing multi-platform marketing campaigns to drive engagement
  • Comfortable with giving presentations at the Buena Park Hotel Marketing Association and City Council meetings
  • Proficiency with implementing paid and earned social media platforms
  • Competency in writing press releases, media pitches, weekly updates to Council and Board Members, event listings and web content
  • Experience in Photoshop, InDesign, Illustrator and video editing software
  • Experience in coordinating press trips and collaborating with journalists and influencers


If you are the ideal candidate and have the education, training, and experience described below, APPLY TODAY!
 

Associates degree or 60 semester units or the equivalent of college level coursework in Marketing, Communications, Journalism, Entertainment and Tourism, or a related field is required.  A Bachelor's Degree is highly desirable.  Two years of public relations experience which includes, marketing, advertising, writing and editing, administrative support, customer service, and/or sales experience is required. Bilingual ability in Spanish or Mandarin is highly desirable. Valid California Class C driver license, acceptable driving record, and evidence of insurance are required.
 

Ability to work rotating work shifts, including nights, holidays, and weekends, and to work overtime as needed.
 

For more information about the position please see the job posting attached or click here.

For more information on how to apply for this or any position at the City of Buena Park please visit www.buenapark.com/hr


The Scoop
Primary Industry: Marketing - Branding
Secondary Industry: Marketing - Public Relations
Career Level: Early Career (1+ yrs experience)
Minimum Education: Associate
Job Status: Full Time
Salary Range: $4,580 - $5,805
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Buena Park, CA

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