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Company:

City of Buena Park/Visit Buena Park Bureau Division

Title: Marketing Specialist
Location: Buena Park, CA

Employer Description



ARE YOU INTERESTED IN WORKING IN THE TOUR AND TRAVEL INDUSTRY?
YOUR OPPORTUNITY AWAITS YOU IN BUENA PARK!
 
Visit Buena Park, the City of Buena Park’s tourism bureau is dedicated to offering first class customer service to visitors and groups traveling to Buena Park. We strive to promote the Buena Park/Orange County brand as well as develop and support destination marketing programs and initiatives. Visit Buena Park’s mission is to become a recognized travel destination and increase visitors and overnight hotel stays to economically impact the city.

Visit Buena Park is seeking an experienced Marketing Specialist to research, execute and monitor all aspects of digital marketing and ensure that results align with the organization’s goals.  This position ensures the accuracy and updates all digital content including the destination site – VisitBuenaPark.com, third-party sites, events and business listings as well as implements the organization’s display advertisements, pay-per-click, social media campaigns, promotions and search engine optimization. The Marketing Specialist will implement a comprehensive search engine marketing strategy to grow organic and paid reach and collects and reports all-digital campaign metrics along with suggested changes to increase engagement, and works in collaboration with the creative agency for digital graphics and video content used in online advertisement. 

THE IDEAL CANDIDATE

The ideal candidate must possess strong written and oral communication skills, high level of organizational skills, and be creative, passionate, and innovative. Significant digital advertising and marketing experience is a must.  
Relevant experience and skills include:
  • Creating Reports from Google Analytics
  • Developing Google AdWord Campaigns
  • Knowledgeable in using Google Search Council to improve Search Engine Optimization ranking
  • Experience in managing a six-figure social media marketing budget, pay-per-click and display ad budget
  • Experience in building website landing pages using a Content Management System
  • Experience with working with public relations and advertising agencies
  • Proven success in executing multi-platform marketing campaigns to drive engagement
  • Experience in editing and writing video content
  • Proficient in Photoshop, InDesign, and Illustrator
  • Experience with overseeing a website redesign
  • Supervisory experience
If you are the ideal candidate and have the education, training, and experience described below, APPLY TODAY!
 
REQUIRES: Associates degree or 60 semester units or the equivalent of college level coursework in Marketing, Communications, Journalism, Entertainment and Tourism, or a related field AND two years of public relations experience which includes marketing, advertising, writing and editing, administrative support, customer service, and/or sales experience is required. Bachelor’s degree is highly desirable. Bilingual ability in Spanish or Mandarin is highly desirable.
 
APPLY IMMEDIATELY.  For more information or to apply online visit http://www.buenapark.com/hr, or contact the Human Resources Department’s Job Hotline at (714) 562-3515.
 
Applications will be accepted by the Human Resources Department on a continuous basis with a first review date of June 4, 2018. Apply early. Interested parties are strongly encouraged to submit application materials as soon as possible.  AA/EOE
 


The Scoop
Primary Industry: Marketing - Public Relations
Secondary Industry: Marketing - Digital
Career Level: Early Career (1+ yrs experience)
Minimum Education: Associate
Job Status: Full Time
Salary Range: $4,469 - $5,663
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Buena Park, CA

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