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Company:

Workman Publishing Co.
New York, New York  10014


Title: Marketing Manager, Artisan Books
Location: New York, NY  10014





Artisan, a division of Workman Publishing based in New York City’s West Village, produces 15-20 illustrated books each year, primarily in cooking, home, lifestyle, and pop culture, from authors who are leaders in their fields. Recent bestsellers include Why We March, In the Company of Women, John Derian Picture Book, The Kinfolk Home, and The Dogist.

We seek a Marketing Manager to spearhead both strategic planning and implementation of our wide variety of marketing initiatives. Our goal is to heighten the effectiveness of both our trade and consumer marketing campaigns.

Artisan develops a custom campaign for each book, tailored to its unique selling points, so creativity is vital. The candidate should be an excellent writer with a firm grasp of advertising, digital marketing, title marketing, and promotional partnership opportunities. S/he will also take an active role in Artisan’s social media strategy. Responsibilities will include generating ideas and guiding campaigns from conception to creative direction, negotiating placements, and tracking campaign success.

Our publicity & marketing department is a small and collaborative group that enjoys working as a team. The candidate should be an independent thinker who is eager both to initiate fresh ideas and to develop them in concert with colleagues.

Bachelor’s degree and 5+ years of marketing experience required; experience with lifestyle books preferred.    

Interested parties should email resume, cover letter, and two writing samples to Allison McGeehon, Associate Publisher, Artisan Books: allisonm@artisanbooks.com.
 


The Scoop
Industry: Publishing - All
Minimum Education: Bachelor's
Job Status: Full Time
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New York, NY  10014

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