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Title: Marketing Analyst
Location: Duluth, GA

What we do: We help brands get closer to their customers.
Brands today must build stronger customer intimacy in order to keep pace with their competitors. Customers desire human relationships with the brands they buy. They want real-time communications. They expect personalized experiences, mobile experiences, excellent customer service and greater satisfaction. They seek the authenticity that can only come from deep, thoughtful and very personal interactions. We help clients solve this problem by strengthening the human connections between a brand and its customers. Only by applying data-driven human insight to the customer journey can we leverage the right technology at the right time with a compelling, relevant story.


Job Description

We are looking for an Analyst, responsible for analyzing large data sets, spread across multiple clients, to derive actionable insights and support strategic marketing decision making in multiple channels including digital, social, direct and traditional advertising.
Minimum qualifications:

• Bachelor/Master’s degree in a quantitative discipline such as economics, statistics, business analytics or marketing science
• 1-3 years related experience and/or training; or equivalent combination of education and experience
• Experience manipulating data and running analyses using SAS, SPSS, R and/or SQL
• Strong analytical and critical thinking skills. Strong attention to detail

Preferred Qualifications:

• Experience using Google Analytics, Omniture or comparable web analytics tool
• Experience with multivariate consumer and business segmentation
• Demonstrated ability to visualize data and create dashboards using Tableau or comparable tool
• Execution or understanding of core analytics methodologies (regression, cluster analysis, factor analysis, and decision trees)
• Experience developing reports and analyses from a variety of different sources: email, social, CRM, paid search, SEO, Direct Mail, purchase data. Digital experience is a huge plus
• Ability to derive actionable and strategic insights from large sets of data with minimal oversight. Knows the difference between an insight, analysis and reporting
• Strong communications skills (both external and internal). The ability to explain complex mathematical concepts to less data-savvy stakeholders is a plus. Ability to handle client presentations articulately and professionally
• Highly proficient at Microsoft Excel and Powerpoint
• Experience working in a Marketing/Advertising Agency servicing multiple clients
If you don't meet the qualifications, but are just finishing a relevant advanced degree, we still want to hear from you. Luckie is the place to go from crunching numbers to truly being able to derive insights that translate into strategic business decisions

The Scoop
Primary Industry: Marketing - Other
Secondary Industry: Advertising - Other
Career Level: Early Career (1+ yrs experience)
Job Status: Full Time
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Duluth, GA

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