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Western New Mexico University

Transforming the Future Together
Location: Silver City, NM

Employer Description

General Summary:

Serves as the lead member of the marketing team under the direction of the Vice President for External Affairs.  Directs the university's institutional efforts with regard to marketing strategies. Responsible for the development of strategies consistent with WNMU goals and priorities and in consultation with the university's leadership and other appropriate individuals and groups. Responsible for implementation of strategies at the institutional level, and coordination with various units on campus so that the institutional strategies are reflected in the marketing and communication activities that are implemented at many levels throughout the university.  Supervises diverse marketing team.

Job Duties & Responsibilities:
  • Designs comprehensive institutional marketing plans and programs, taking into consideration institutional image, message and positioning, mission, goals, priorities and accomplishments of the university, the relationship between institutional marketing, and the specific marketing objectives of key university units.
  • Directs specific activities at the institutional level to support communications strategies, including but not limited to advertising, institutional publications, and interactive media.
  • Responsible for marketing initiatives and activities included in the institutional strategic integrated marketing and communications plan for the university, through which a consistent and appropriate content-based image is conveyed to a variety of audiences and which allows for sufficient flexibility to accommodate the diverse needs and activities of the university.
  • Assures quality and appropriateness of institutional marketing activities, whether internally or externally produced.
  • Selects and manages external vendors and media outlets to support marketing activities. This includes but is not limited to media and media buyers, printers, and digital solutions.
  • Develops and maintains college-wide policies and guidelines related to image, branding, advertising and marketing strategies.
  • Provides strategic marketing counsel to university leadership, faculty, staff, students, and volunteers; serves as an interface with other university constituencies in the implementation of institutional marketing strategies.
  • Coordinates surveys, evaluations and assessments of external communications activities in order to determine the effectiveness of the university's marketing and communications plans and programs.
  • Establishes and implements short- and long-range departmental goals, objectives, policies and operating procedures; monitors and evaluates program effectiveness; effects changes required for improvement.
  • Develops and manages annual budgets for marketing activities and programs and performs periodic cost and productivity analyses.
  • Oversees the supervision of personnel, which includes work allocation, training, promotion, enforcement of internal procedures and controls, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance.
  • Supports the university Web Developer in applying marketing principles, strategies and techniques into university web development and design.
  • Performs miscellaneous job-related duties as assigned.

The Scoop
Primary Industry: Marketing - Management
Secondary Industry: Advertising - Account Management
Career Level: Early Career (1+ yrs experience)
Minimum Education: Bachelor's
Job Status: Full Time
Salary Range: $60,000 - $70,000
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Silver City, NM

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