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Company:

ExamSoft Worldwide

Title: Director of Digital Marketing
Location: Dallas, TX





ExamSoft Worldwide is seeking a motivated and driven Director, Digital Marketing to lead all digital strategy and demand generation. The Director, Digital Marketing will have proven experience in building teams, technologies, and methodologies to lead a successful digital marketing and demand generation organization

The Director, Digital Marketing will manage and work with a team of talented marketing and sales professionals to identify and implement digital strategies and tactics that support client growth.

What We Do:

ExamSoft offers a market-leading assessment-management solution that supports the entire testing process, including exam creation, administration, delivery, scoring, and analysis. The software delivers powerful, actionable data to assess learning outcomes. ExamSoft is a growing company that hires smart and talented people who are excited about their personal growth and development in a fun and challenging work environment. They are excited about the positive impact they will have on education and the opportunity to change the way people learn.

What You'll Do:

 

  • Lead and oversee execution of digital marketing efforts to drive traffic, customer acquisition, and revenue growth opportunities
  • Recommend strategy, guide implementation, and optimize growth to achieve business and revenue goals for email, search, events, search engine optimization (SEO), and social advertising
  • Collaborate with the Communication and Brand teams in order to develop marketing assets and curate compelling content for digital platforms
  • Manage and direct all digital marketing efforts for paid search, SEM, SEO, paid social and email
  • Derive insights from research (primary and secondary) and identify opportunities for sales leads and to outpace competition
  • Build reports and analysis of KPI's and metrics in order to determine new technology, sales channels, and opportunities that will yield new business opportunities and deliver the highest ROI
  • Research, identify and launch new marketing opportunities to drive overall sales growth
  • Leverage CRM and analytics tools to enhance communications for customer engagement, conversion, and retention
  • Assess new digital marketing technologies, analyze business opportunities and execute against them
  • Understand and stay current on industry trends and best practices in digital marketing and lead generation
  • Build and lead a talented Digital and Lead Generation marketing team, driven by success metrics

 

What You'll Need:

  • Bachelor’s degree or higher in Marketing or related field
  • 5+ years of experience in digital marketing
  • Excellent SEO/SEM/email experience
  • Experience with Salesforce and HubSpot preferred
  • Strong Google Analytics and lead tracking experience, including report development, best practices, analysis, and forecasting
  • Ability to allocate resources (people and budget) to deliver projects in a timely manner against business targets
  • Strong track record of successfully managing digital initiatives from concept through launch
  • Excellent verbal and written communication skills and ability to present solid recommendations on key digital marketing strategies
  • Proven ability to engage, inspire, and manage a team towards high performance
  • Positive, collaborative, hands-on and energetic attitude
  • Able to manage multiple projects and have strong organizational and critical thinking skills
  • Dallas office based with occasional travel


The Scoop
Primary Industry: Marketing - Digital
Secondary Industry: Marketing - Branding
Career Level: Mid Level Career (5+ yrs experience)
Job Status: Full Time
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Dallas, TX

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