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Company:

Inspira Marketing

Title: Director, Communications and Marketing
Location: Norwalk, CT






Director, Communications and Marketing

Location
Norwalk, CT

Employment Type
Full time
 

Inspira isn't your typical experiential agency. In fact, you might say that we're a bit out there.

We're physically out there - creating personal connections between people and brands through real-life experiences. We're out there in our approach - leveraging our network across the country to get real-time insights that help us create out-there ideas that drive measurable business results.

But, being out there isn't just what we do - it's who we hire. We hire people who share our optimistic, engaging, people-first point of view. These professionals aren't afraid to share their bold ideas and be out there with us.

So, what drives us to be out there? Our mission. We deliver award-winning campaigns for clients in a variety of industries including wine and spirits, CPG, High Tech and lifestyle- all while devoting a portion of our profits towards finding a cure for pediatric cancer.

We are looking for a Director of Communications and Marketing. This position has two core responsibilities within the agency.

Agency Brand Marketing/Communications - Lead the ongoing development of the Inspira brand with current and new clients. Setting the tone for New Business pitches as well as strategy for our communications internally/externally (how we sell our agency).

  • Act as a collaborative architect for all touch points between the agency and it's stakeholders (internal and external). Living as the agency's “chief brand officer”, evangelizing the brand and championing all brand-related matters inside the organization.

  • Be a big, bold thinker/innovator and at times, disruptor, for the agency. Staying abreast of cutting edge tools, promotion and experiential trends and campaigns. Collaborating on a regular basis with agencies Chief Idea Officer and CEO and as necessary, pushing the agency into uncomfortable territory.

  • Lead a department and a team to perfection in terms of execution and directly supervising employees in the Marketing department, including but not limited to hiring great people, training, and appraising performance of employees. Team includes: Marketing Manager and Coordinator (potential for additional hires)

  • Be insight-driven, able to work with internal research teams and 3rd party vendors to garner consumer insights and translate those into effective, measurable marketing strategies for Inspira and its clients.

Current Client & Business Development - Provide expertise and leadership to help guiding clients and internal company teams to meet client and company objectives.

  • Provide strategic recommendations to existing or prospective clients to include new customers/audiences.

  • Identify internal/external resources to address opportunity.

  • Direct the development of strategic proposals and sell the proposal and implement its plan, and ensure appropriate follow-up with client.

  • Easily manage the creative process and facilitate brainstorming remaining always open to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.

  • Participate in client pitch meetings so you must be able to present corporate capabilities and engage in a sales role with client base

  • Exhibit thorough knowledge of agency process, and ensure compliance with all standard policies and procedures.

Skills and experience required

  • You have 6-8 years of solid agency or brand-side marketing/brand strategy experience.

  • You will be a planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months ahead to bring organization, order and planning to the marketing team.

  • Possess a get-it-done attitude that persists regardless of obstacles and must be able to foster collaboration and input from the team as a whole.

  • Routinely demonstrate thorough understanding of the Experiential Marketing industry

  • You've worked on mostly consumer (B2C) brands versus business-to-business across multiple channels of distribution.

  • Experience working with executive-level brand marketers and an ability to sell a vision in front of a room full of experts.

  • Proven drive to roll up your sleeves and get your hands dirty while also maintaining an ability to switch gears and elevate to executive-level conversations without getting overcome by the weeds.

  • Ability to effectively educate, develop, lead and manage direct reports.

This full-time role offers a competitive salary plus a bonus, as well as a comprehensive benefits package including company-paid medical, dental, vision, 401k, PTO and expense reimbursement.

Inspira Marketing is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

 

PM16

 

 




Apply Here


PI100006602


The Scoop
Industry: Marketing - Management
Job Status: Full Time
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