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Company:

East West Manufacturing

A global contract manufacturer of components, sub-assemblies, and finished goods for OEMs and distributors – managing projects from design to delivery.
Title: Digital Marketer
Location: Atlanta, GA

Employer Description



Are you someone who is naturally curious? Do you soak up pieces of blog posts from your favorite marketers and look for ways you can incorporate their tactics into your marketing strategy?

Do you want to grow target personas and leads vs. just growing a subscriber base?

 
Are you willing to take on a project without any prior knowledge, roll up your sleeves and say, “I’ll figure it out!”?

Do you have a creative drive, are constantly thinking outside of the box and then develops a plan to execute those ideas?

Are you ready to join a company that is experiencing record-breaking growth?
 
In this cross-functional role, you’ll learn a lot and will have the chance to try new things on many different channels. Optimization instincts, creativity and an analytical mindset are key to driving growth, engagement, and conversion in this role. This position is ideal for someone who is looking to become a “full-stack” marketer who loves rapidly testing, learning and scaling new tactics. If you are a quick learner who thrives in fast-paced environment and who has sharp creative, analytical and strategic thinking skills, this is the position for you!

The Digital Marketer will be responsible for developing and promoting a wide array of content, including: blog posts, white papers, case studies, web content, product fact sheets and content for social media, along with supporting graphic design assignments and creating a sustainable PR strategy. This tenacious candidate is comfortable interviewing technical experts to obtain necessary information to complete deliverables.
 
The Digital Marketer role at East West Manufacturing is trusted to support all marketing functions and take ownership of key initiatives related to content development, social media and public relations. This position requires excellent organizational, time-management and follow-up skills. It requires a considerable level of awareness of marketing trends, brand management, personal accountability and professionalism.

Reports to: Digital and Creative Marketing Manager

Key Responsibilities:


Content Marketing

  • Write various types of articles on a wide range of topics for our blog:

    • Draft case studies/success stories, website feature stories, service and product offering descriptions, blog posts, white papers, web content, presentations, social media and product brochures

  • Collaborate with engineers, sales and external influencers and industry experts to produce relevant content that meets the needs of our audience

  • Maintain content calendar

  • Promote content and look for new channels to share our content

  • Optimizing content for search engines and lead generation

  • Contributing to long-form content projects such as eBooks

  • Conducting analytical projects to improve blog strategies/tactics

  • Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social and our email subscribers]

  • Attract the right leads by providing them regular, helpful content that’s in-tune with their needs
     

Graphic Design Support

  • Design and produce marketing materials (print and digital), which may include: flyers, brochures, downloads, business cards, presentations, signage, promotional items, advertisements, etc.
     

Social Media Management

  • Create original content and maintain an engaging presence on social media channels (LinkedIn, Twitter, Facebook, Instagram) and owned websites that aligns with our brand positioning

  • Use social insights and metrics to set goals and assist in the creation of an annual social media strategy, social advertising plan and editorial calendar

  • Work across the organization to facilitate communications regarding announcements, promotions, success stories and more
     

Public Relations

  • Connect with influential media outlets and journalists to place stories about company news and other initiatives

  • Create content regularly to grow the company’s footprint (press releases, corporate announcements and creative content like SlideShares)

  • Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns

  • Establish a sustainable, strategic approach to PR at the company based on adding value to media outlets and event managers, not just asking for it
     

Personal Attributes:

  • Excellent eye for detail and proofreading

  • Talent for writing compelling copy and creating relevant, engaging content

  • Demonstrated creative abilities with a great sense of style and eye for good design

  • Innovative thinker dedicated to continuous personal improvement

  • Ability to develop and maintain strong interpersonal relationships with team members, internal stakeholders and external constituents; and ability to influence change through these relationships

  • Can work as part of a team and individually during the same day

  • Goal-oriented and independent learner; self-motivating, self-starting

  • Ability to understand and adjust to changing priorities, circumstances, direction, and personal styles

  • Love to learn new things and are not afraid to try and fail

  • You have grit and integrity

 
Requirements:

  • 2-3 years progressive experience in B2B marketing communications, digital marketing and/or demand generation

  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads

  • Successful track record of juggling multiple competing tasks and demands, establishing priorities and meeting deadlines without requiring a great deal of outside oversight

  • Strong, professional verbal and written communication skills

  • A passion and strong understanding of the industry and our business' mission

  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content

  • Ability to work in a fast-paced environment, balancing multiple projects at once

  • Experience with SEO

  • Experience in Adobe Creative Suite (Photoshop, InDesign, Illustrator)

  • Hunger to learn new technologies and the latest trends in marketing

  • BA in Marketing, Business or related field, or equivalent experience
     

Nice to haves:

  • Experience using HubSpot (HubSpot/Inbound Marketing Certifications)

  • Video Editing Capabilities

  • Email Marketing Experience

  • Paid Advertising Experience

  • HTML/CSS Experience



The Scoop
Industry: Marketing - Digital
Career Level: Early Career (1+ yrs experience)
Job Status: Full Time
Salary Range: Commensurate with Experience
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Atlanta, GA

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