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Company:

Luckie

Title: Digital Analyst
Location: Duluth, GA





Company Description


Luckie exists to relentlessly evolve the dynamics of marketing.            


We are a fiercely independent 65-year-old company that fuses the science of data, insightful strategy and the art of communication to deliver wildly creative marketing that drives radical impact for our clients.  


Job Description


We are looking for a Digital Marketing Analyst to lead our Healthcare analytical practice. This individual must be able to derive actionable insights that drive strategic marketing decisions with a heavy focus on digital channels and owned properties. The ideal candidate will have a strong understanding of consumer behavior and user experience.


Qualifications

 

•   2+ years related experience

•   Experience using Google Analytics, Adobe or comparable web analytics tool

•   Strategic thinker capable of building compelling, actionable stories with data

•   Experience with all digital data sources across paid, owned, and earned media

•   Understanding of tagging implementation process (automation is a plus)

•   Capable of leading A/B testing

•   Strong data visualization chops (Tableau, Qlikview, PowerBI, etc.)

•   Ability to lead client presentations

•   Strong communications skills

 

Preferred qualifications:

 

•   Bachelor/Master’s degree in a quantitative discipline such as economics, statistics, business analytics or marketing science

•   Working knowledge of standard pharmaceutical and healthcare data sets from IQVIA (formerly IMS), Symphony Health, LexisNexis or similar offerings

•   Experience using social listening/monitoring tools like Crimson Hexagon or Netbase

•   Experience with SQL/relational data is a plus

•   Highly proficient at Microsoft Excel and Powerpoint

•   Experience working in a Marketing/Advertising Agency servicing multiple clients a plus


 



The Scoop
Primary Industry: Advertising - Interactive/Digital
Secondary Industry: New Media - Other
Job Status: Full Time
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Duluth, GA

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By ZIP Code
30026, Within 50 miles of 30026

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Advertising - Interactive/Digital


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