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WGBH Educational Foundation

WGBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.
Title: Data Analyst - Frontline
Location: Boston, MA

Employer Description

Job Code: P-03001

Department Overview

Since its inception in 1983, FRONTLINE has served as PBS’s flagship public affairs series. Hailed upon its debut as “the last best hope for broadcast documentaries,” FRONTLINE’s stature over 35 seasons is reaffirmed each week through incisive documentaries covering the scope and complexity of the human experience. FRONTLINE never shies away from tough, controversial issues or complex stories. In an age of round-the-clock breaking news, FRONTLINE remains committed to deep, provocative, hard-hitting, long-form journalism.

Position Overview
FRONTLINE, one of the nation's most respected investigative documentary series, is seeking a data-savvy, curious, problem-solver to join our team in the newly created role of Data Analyst. The successful candidate will help FRONTLINE increase its knowledge of its existing and potential viewer base - information that will help us grow, while also cultivating a new audience across platforms. 

The Data Analyst will work across multiple departments to determine, model, and measure core KPI’s for new and existing efforts. You will create and maintain dashboards and scorecards for tracking key campaign metrics, produce reports containing analysis, surfacing trends, and recommend areas for improvement. This person will be a key thought leader on our team when it comes to digital analytics, data interpretation and visualization, benchmarking, data storytelling. 

We seek someone who is proficient in Web Analytics, Adobe Analytics, Omniture, Google Analytics, and Coremetrics and also has a strong familiarity with A/B and multivariate testing tools such as Maxymiser and/or Optimizely 

Top-notch written, visual and oral communication skills, with the ability to communicate complex analyses and calculations to non-specialists is essential.

Skills Required
3+ years of web analytics experience preferred (Adobe Analytics, Omniture, Google Analytics, Coremetrics, etc.)
Proficiency in Web Analytics required

The Scoop
Primary Industry: New Media - Other
Secondary Industry: New Media - Web Dev
Career Level: Early Career (1+ yrs experience)
Minimum Education: Bachelor's
Job Status: Full Time
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Boston, MA

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