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Georgia Student Finance Commission

Location: Tucker, GA

Job Code: N9287
The Path2College 529 Plan, the official college savings plan for the State of Georgia, was created in 2002 for the purpose of helping Georgia families save for the future costs of college.  The Path2College 529 Plan currently has over 150,000 accounts and over $2.5 Billion in assets under management.
The position will be tasked with assisting the Path2College 529 Plan team with increasing awareness of the Path2College 529 Plan throughout the entire state of Georgia and educating Georgians about the importance of saving for college.  Research studies have shown that children that have a college savings account are 7 times more likely to attend college than those with no college savings account.
We are looking for someone that can create dynamic creative – email, banner ads, and flyers, grow our social media presence on Facebook, Twitter, Instagram, and Linkedin, and is well-versed in all things digital marketing and advertising.  We are also looking for someone that is passionate about education and having a big impact across the state of Georgia!  If this sounds like you, we want to hear from you!
The following standards express the background of education and experience as evidence of an applicant’s ability to qualify for this position.  Any combination of education and experience, if evaluated as equivalent, may qualify an applicant for this specific position. 
  • Bachelor’s degree in marketing or a related field from an accredited college or university and two years of marketing or related experience OR,
  • Five years of marketing or related job experience.
  • Total education and experience must include three or more years of digital marketing/advertising experience.
  • Working knowledge of digital advertising analytics.
  • Proficiency in Adobe Creative Suite – Illustrator and InDesign.
  • Proficient with social media platforms such as Facebook, Instagram, Twitter, and Linkedin.
  • Strong content promotion skills.
  • Ability to curate relevant and timely content.
  • Excellent writing skills, well versed in content development for social platforms.
  • Strong interpersonal, written, and oral skills and ability to communicate effectively in person, by telephone, and by email with all audiences.
  • Proven competency with public speaking and presentation development and implementation.
  • Working knowledge in producing email campaigns.
  • Working knowledge of media planning. 
  • Completion of a Bachelor’s degree at a college with a major in marketing, communications, advertising, public relations, graphic design, or a related field emphasizing public communications AND at least three years of experience in graphic design.
  • Previous experience in state government or the financial industry is a plus.
  • Experience with Google Analytics and/or Adobe Analytics.
To apply, you must complete the on-line application at: https://home.eease.adp.com/recruit/?id=15646451.
All selected applicants may be subject to a criminal background investigation and the highest level of education indicated will be verified before final approval to begin work. Applicants have the right to challenge the contents of any criminal history record obtained for the purpose of employment with GSFA.
The Georgia Student Finance Authority is an equal opportunity employer.

Note: This position is subject to close at any time once a satisfactory applicant pool has been identified.

The Scoop
Industry: Marketing - Other
Career Level: Early Career (1+ yrs experience)
Minimum Education: Bachelor's
Job Status: Full Time
Salary Range: $42,000 - $52,000
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Tucker, GA

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