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Merrick Towle Communications

Location: Calverton, MD

Job Code: TZ:CD
Here at Merrick Towle Communications, we’re looking for “the guy”.  And by “guy” we mean anyone (girl or boy) who can help take a little baby idea, just sprouting out of the rich soil of creative endeavor, and help our creative teams make that idea into some really good work. Or to be the person to say, “Chuck it in the garbage” then help find something better.
That’s basically the “creative” part. Sure, there’s space for actually getting your hands dirty on the crafting side, but there’s also the “director” part of the job. One question, are you like a little talking pig that can get sheep to walk into a pen by pleasantly, respectfully and rationally explaining your case, or are you more the bark, bark, bark, bite, “do as I say or I’ll bite you again” kinda person? We’d only looking for the former. But the point is, at the end of the day there is some herding to be done, paperwork, organization, scheduling, stuff like that needs to be done (nitty gritty details below).
And if you’re thinking right now, “Man, that Creative Director ad was pretty good, but I think I could’ve helped to make it better,” maybe you should give us a call.
The Creative Director (CD) is first and foremost the creative lead. In addition to top-notch personal creative output, he/she is responsible for establishing the overall creative vision of the entire agency. Working closely with the creative and production teams, he/she ultimately guarantees that all creative output meets the standards that they have established. He/she is also a key public face for the agency, leading business pitch efforts and providing creative strategy consultations to clients. Administratively, the CD is a member of the Director team that establishes agency-wide business, operational and financial goals.

The Creative Director fulfills the following specific roles and functions:
Establish and Maintain Creative Standards
  • Establish agency creative standards and establish the processes that assure those objectives are achieved, risks are managed appropriately and the organization’s resources are used responsibly.
  • Take a hands-on approach to develop award-winning creative as needed that inspires the agency and sets the standard for quality of work.
  • Participate in the creative process as needed, guiding teams towards the most effective ideas and providing the means to achieve them.
  • Work closely with Project Managers and Account Executives to assign, schedule and monitor the creative output of all projects.
External Resource Generation
  • Identify opportunities and risks for delivering the company’s products, including third-party creative services like photographers, videographers, illustrators and other partners. The CD will also work directly with these resources to manage budgets and creative integrity. Keeping up with design and advertising trends is essential to this role.
Departmental Lead
  • Provide basic HR functions for the creative and production departments by reviewing resumes and leading the interview and recruitment process for roles therein.
  • Participate in the interview process for roles outside of the creative department.
  • Provide detailed direction to creative and production staff.
  • Work closely with team members to identify their personal career goals and establish development plans that benefit both the individual and the agency.
  • Provide accurate time and cost estimates to Account Service and Project Management for use in project proposals.
Thought Leadership
  • Develop content for blog articles and other agency self-promotional materials.
  • Research and introduce new ideas, resources and opportunities to further the innovation and quality of the agency’s creative output.
In the Field
  • Develop and present content for creative work and new business pitches.
  • Maintain constructive relationships with clients and vendors.

The Scoop
Primary Industry: Advertising - Creative
Secondary Industry: Advertising - Interactive/Digital
Career Level: Mid Level Career (5+ yrs experience)
Minimum Education: Bachelor's
Job Status: Full Time
Salary Range: Commensurate with Experience
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Calverton, MD

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20705, Within 50 miles of 20705

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Advertising - Creative