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Virginia Tourism Corporation

Title: Brand Director
Location: Richmond, VA

Employer Description

Job Code: 1118

Brand Director


Virginia Tourism Corporation (VTC) is seeking an experienced brand director to create, develop, implement and evaluate the state’s tourism brand and media advertising campaign, with the goal of increasing awareness of Virginia as a year-round vacation destination intent to visit and multi-day visitation. The Brand Director will supervise a brand management team and a marketing agency of record in the development of a comprehensive advertising plan, including advertising strategies, creative executions, media buying and analysis and research methodologies to support overall VTC tourism visitation goals. The Brand Director will be responsible for developing and maintaining relationships with key VTC staff to ensure that all advertising programs are fully integrated with VTC’s ongoing sales, public relations, and web-based marketing campaigns. This position will also provide leadership and consultative services to Virginia tourism industry leaders.
The successful candidate will be responsible for managing all aspects of the Brand Department.  To perform this job successfully, an individual must be able to perform each key duty and demonstrate the following:
  • Extensive knowledge of best practices for leisure and tourism.
  • Ability to advise others, both internally and externally, on highly complex and sensitive projects.
  • Proven record of successful budget and project management experience.
  • Strong communication skills displaying a high degree of proficiency in synthesizing and communicating data from a variety of disciplines.
  • Exceptional organizational skills, ability to handle multiple tasks on own, meet deadlines and manage priorities.
  • Knowledge of software, Microsoft Office suite, and other presentation programs.
Supervisory experience and public speaking experience are required.  Legislative experience is a plus.  Working knowledge of the Microsoft Office suite, with demonstrated ability to generate/manipulate data using spreadsheets, is preferred.  Knowledge of Virginia’s travel products preferred. Education equivalent to a Bachelor’s Degree or higher in marketing, recreation, tourism or related field is preferred. Salary minimum:  $70,000.
All candidates may apply through our website http://www.vatc.org/administration/employment/
Application deadline: April 16, 2018.

The Scoop
Primary Industry: Marketing - Branding
Secondary Industry: Advertising - Brand Strategy
Career Level: Mid Level Career (5+ yrs experience)
Minimum Education: Bachelor's
Job Status: Full Time
Salary Range: $0 - $70,000
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Richmond, VA

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