On behalf of Cox Media Group (CMG) Newspaper Innovation team, the Sr. DIGITAL MEDIA PLANNER will support select Account Directors and/or CMG markets to maximize revenue potential and delivery for each account and for the company sites including but not limited to DawgNation.com, SECCountry.com, Landof10.com, All22.com, MundoHispanico.com, etc.
Primary responsibility is to prepare Account Directors and Sales Directors so that they can maximize their field time. This is achieved by coordinating full client proposals including but not limited to pre-sales work, prospecting, and post-sale campaign management. Position will work strategically with Account Directors and/or CMG Markets to grow revenue via portfolio expansion, improved targetability, and data/analysis to enhance ROI. It will provide support and creative solutions leveraging the assets; including digital, mobile, and content to both complement and enhance their existing programs.
Position will be responsible for managing the day-to-day interaction with current clients including coordinating creative, billing, campaign optimization, post campaign metrics and retention. Works with centralized ad operations, content, marketing and research, CMG ad product and client delivery teams to ensure client success.
The ideal candidate should be able to handle fast-paced environment with last minute requests, effectively handle multiple projects at one time, be a collaborative team player with a focus on the teams' success and also be willing to share new ideas to help the department grow. The ideal candidate should have a knowledge and passion for college sports.
JOB DUTIES & TASKS:
- Supports Sales Team to achieve stated revenue quotas:
- Main responsibility is to prepare the Account Director for their daily sales needs.
- Responsible for all pre-sale needs including forecasting availability, compiling presentations as well as printing & binding when necessary.
- Includes but not limited to preparing client presentations
- Compiling sales pitches for existing and new clients.
- Must be creative and able to prepare unique advertising opportunities.
- Main point of contact to coordinate all aspects of the post sale including creative, ad scheduling, billing, campaign optimization and post campaign retention.
- Ability to expand customer relationships through effective management and upsell of new and existing programs accomplished with direct client communication.
- Additional responsibility may be to provide necessary support to outer CMG markets so that they achieve additional revenue through sale of verticals.
- Maintain and produce weekly/monthly site statistics and distribute to team
- Working independently at times but being able to collaborate with all team members including product managers and senior level executives.
- Work strategically with other members of the department to achieve group goals
- Ability to show a complete understanding of product features and benefits, rates and packaging.
- Able to evolve with digital technology, learn new tools, and adapt to provide new product offerings for clients and help with sales.
- Supports leadership on new/innovative revenue and business initiatives:
- Work with leadership to ideate and create new sales opportunities for markets and sales leads. Working with internal teams including marketing, audience and news to brainstorm new revenue ideas for existing and new clients,
- Identify new areas of revenue through research and analysis.
- Assist other CMG local markets with sales collateral, inventory analysis, etc.
- Oversee all aspects of CMG local market sales to ensure clients are fulfilled
- Provide necessary sales CRM tools as requested
- High School Diploma or equivalent experience.
- Bachelor's degree in Marketing, Advertising, a related field, preferred.
- Minimum 3 years working in media or equivalent education. Previous digital experience a plus.
- IAB certification a plus
- Excellent customer service skills and strong communicator over email and phone
- Above average knowledge of digital technology
- Exceptional problem solver - especially when competing with software and technology
- Above average knowledge of social media and how it applies to business
- High degree of creativity, independence, self-motivation and drive.
- Well-developed time management, organizational and follow-through skills
- Flexibility and ability to adapt to change in a highly dynamic work environment
- Must be able to adapt to a culture that promotes working alongside peers as well as independent
- Eagerness to learn new media/technology in an environment that is constantly changing
- Maintain strong ongoing knowledge of the digital advertising landscape and industry
- Above average proficiency in all Microsoft applications, especially PowerPoint and Excel
- Must be able to read, write and speak Spanish and English fluently
- Able to work independently and as part of a team
- Strong organizational skills with an attention to detail
- Ability to manage multiple projects
- Ability to identify new areas of revenue opportunity
- Self-directed, motivated, and with exceptional multi-tasking abilities.
- Extensive and ongoing industry information gathering through various resources such as trade publications, competitive media, and industry functions, the internet, etc.