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donovan connective marketing
180 West Airport Road
Lititz, Pennsylvania  17543

E-Mail: resume@donovanadv.com

Title: Account Executive: Consumer Promotions
Location: Lititz, PA  17543

Employer Description

donovan connective marketing is a full service advertising agency. For over thirty years, we've made our mark in building our clients' brands, specializing in but not limited to packaged goods and the food industry. We have built long-term relationships with our clients and seek a Consumer Promotions Account Executive to round out our team.

This position is responsible for leading the day-to-day consumer promotions program development for a large food manufacturing client. Employee will work with a team that includes account management, research and analytics, strategic planning, creative, media and production. Candidate must have a broad knowledge of consumer promotions marketing; specifically related to digital and retail.

Responsible for:

  • Estimating, managing, executing and measuring multiple consumer promotions programs
  • Developing annual consumer promotions plans based on client goals and objectives
  • Delivering added value consultation to a variety of client teams
  • Performing day to day account management responsibilities
  • Monitoring industry trends and competitors’ advertising
  • Predicting and analyzing program performance results and providing metrics standards and suggestions

  • 5 to 7 years of consumer promotions account management experience; focus on digital a strong plus
  • Strong analytic and problem solving skills
  • Proven ability to successfully manage large client accounts
  • Solid understanding of agency roles, responsibilities and development process
  • Strong written and verbal communications skills—must be able to independently present to client teams and clearly communicate the agency’s point of view

The Scoop
Primary Industry: Advertising - Account Management
Secondary Industry: Advertising - Brand Strategy
Career Level: Mid Level Career (5+ yrs experience)
Minimum Education: Associate
Job Status: Full Time
Salary Range: Commensurate with Experience
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Lititz, PA  17543

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