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Thursday's Bad-@ss Job

Digital Marketing Manager

TrakRef, Brentwood, TN

Daily ReadSee All Reading

Drawing People To Your Strengths

Career Oxygen | Rob Jolles
February 23, 2017

When I teach people how to interview well, I am actually teaching people how to point out their defined strengths. Not sure what your defined strengths are? Join the club! I’ll help you identify those strengths, and explain how to let people know about them when you read…

Facing the Fear: Take Control of Your Career Transition

Career Oxygen | Hallie Crawford
February 22, 2017

Thinking of making a career change immobilizes most people with fear. Whether you are aiming for a slight adjustment or a dramatic shift, altering your career path in any way can be overwhelming. And let’s face it — conducting a job search is not anyone’s idea of a good time. Often, job seekers choose to ignore the challenge instead of face it head-on. As a result, they end up years later in the same job they do not enjoy, wondering where the time went.

PR Best Practices: 5 Ways to Communicate Smarter in 2017

PR Best Practices: 5 Ways to Communicate Smarter in 2017

Bulldog Reporter
February 23, 2017

PR professionals are continually tasked with creating dynamic and creative strategies to engage with their target audiences in rapidly changing environments. To address this challenge, PR professionals ought to take a page out of the marketer’s playbook and pull in current consumer data and insigh...

How Spotify, Amazon, and Zappos Built Successful Digital Marketplaces

How Spotify, Amazon, and Zappos Built Successful Digital Marketplaces

Digiday
February 23, 2017

Global marketplaces are hardly a new phenomenon. By circumventing the Silk Road, the long overland trade road that once connected China to the West, European seafarers like Bartolomeu Dias and Vasco da Gama paved a more direct trade route to Asia and its goods....

Why Patagonia's Off-the-wall Advertising Asks Customers to Think Twice

Why Patagonia's Off-the-wall Advertising Asks Customers to Think Twice

The Drum
February 23, 2017

Early last year, Patagonia’s European marketing director Alex Weller was sitting with two creatives in the outdoor clothing company’s Amsterdam offices, bouncing around ideas for a brand campaign. As they talked tactics and scribbled suggestions, their eyes, and their conversation, kept being dr...

How This Founder Created Three Successful Businesses In Three Years

How This Founder Created Three Successful Businesses In Three Years

Forbes
February 23, 2017

Erika Geraerts knows how to stay busy. This 27 year old from Melbourne, Australia started her first company with two friends in September 2013 called Willow & Blake, a copywriting and editorial agency. The agency was followed by Little Big Sugar Salt, a cafe in Melbourne, and Frank Body, a skincare ...