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Tuesday's Bad-@ss Job

ASSOCIATE CREATIVE DIRECTOR

Proverb, Roxbury, MA

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Elevating the Visual Impact of Your Brand

Up Your Game | Barry Eisenman
August 4, 2015

Building a visually powerful brand should be one of the key business objectives of any company, whether a startup or one with a long history. Why? Because your brand touches and impacts every aspect of your business, from attracting and retaining customers and generating revenue to distinguishing you from your competitors. ​We’d like to share with you what we’ve learned in the past year about our company and our brand.

The Internet is Full of Liars

The Internet is Full of Liars

Jessica Cherok
August 4, 2015

People lie on social media all the time. Turns out, though, that women tend to lie more when using social networking sites. Researchers recently analyzed public social media posts from Facebook, Instagram, and Twitter using a "deceit algorithm" to measure how many posts contained lies....

Writing a (Google) Plus Obituary

Writing a (Google) Plus Obituary

Mike Bush
August 4, 2015

Mashable has penned what appears to be the definitive obituary for Google+, the social network launched by the search giant as a way to tap into the social media landscape. It’s a killer read if you have a few minutes, and discusses many of the (mis)steps Google has made with regards to social med...

Should Agencies Get More Into the Product Business?

Should Agencies Get More Into the Product Business?

Dwayne W. Waite Jr.
August 4, 2015

The question the title poses is an interesting one. The agency model was developed in a time when businesses had to create multiple advertisements as quickly as possible in order to secure their spots in certain publications. History tells us that agencies rose from being the advertising runner to a...

Alyssa Bereznak Reviews Political Websites

Alyssa Bereznak Reviews Political Websites

Cindy Wendland
August 4, 2015

Wasn’t there just a presidential debate? Oh, for the politically uncouth such as I, it was a Republican Presidential Candidate debate in New Hampshire. I’ve always been fond of New Hampshire because of great business clients there as well as the beautiful Autumn colors and the turbulent descent ...