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Friday's Bad-@ss Job

Art Director

TBC Advertising, Baltimore, MD

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Managing Multichannel Marketing

Up Your Game | Danny Flamberg
May 5, 2016

Multichannel marketers want the whole enchilada; a multi-channel, multi-dimensional, multi-faceted, efficiently budgeted marketing program wrapped up in an ROI-positive bow. Finding a way to synchronize target psycho-demographics with a detailed customer journey that integrates with a brand’s posture, positioning, content, and channel ecosystem and aligns with a comprehensive media budget executed using the latest and greatest technology in service to measurable business goals is the ultimate CMO fantasy.

Hulu Will Deliver Interactive Ads Built Specifically for the Living Room

Hulu Will Deliver Interactive Ads Built Specifically for the Living Room

AdAge
May 5, 2016

Hulu is looking to improve the ad experience on its service and help marketers better measure the effectiveness of their media buys on over-the-top devices. The company announced at its NewFront presentation at Madison Square Garden on Wendesday morning that it has partnered with BrightLine to de...

4 Ways Instagram Can Amplify Your PR and Branding Efforts

4 Ways Instagram Can Amplify Your PR and Branding Efforts

Bulldog Reporter
May 5, 2016

Instagram is certainly not the new kid on the block anymore. With 400M-plus active users a month, it has established itself as a robust engagement platform and one of the most popular social media networking platforms out there, not far behind Tumblr......

The Creators of Siri Are Releasing a New AI Next Week

The Creators of Siri Are Releasing a New AI Next Week

Gizmodo
May 5, 2016

Although you might associate Siri with Apple, that particular pocket assistant wasn’t born in Cupertino. In fact, Siri was an independent app before its acquisition by Apple in 2010, and now its founders are back with a new and improved version, “Viv.” According to a report in the Washingto...

10 Ways For Brands To Program A Snapchat Channel

10 Ways For Brands To Program A Snapchat Channel

Forbes
May 5, 2016

Forget 90% of what you’ve learned in social media marketing. It doesn’t apply to Snapchat. There are no likes, comments or hashtags. Virality is a foreign concept. So are links and URLs. The app known for ephemeral messaging and a massive Millennial audience has evolved beyond the web and beyond...