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Saturday's Bad-@ss Job

Public Relations Strategist

Gannett Fleming, Camp Hill, PA

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Simple Strategies for Becoming a Stand-Out at the Office

Career Oxygen | John McMalcolm
December 9, 2016

Almost everyone in an office performs their duties satisfactorily, but only a few of them will be considered for advancement when the opportunity arises. Those few are employees who have succeeded in standing out in the office.

Pantone's New Color Of The Year Is Weird And Perfect

Pantone's New Color Of The Year Is Weird And Perfect

Fast Company
December 9, 2016

Bucking the national mood, Pantone has selected a decidedly optimistic new color of the year: 2017 will be the year of Greenery (15-0343 TCX), "a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore......

Marketing Hope: How To Build A Brand Movement

Marketing Hope: How To Build A Brand Movement

Forbes
December 9, 2016

For most of my career, I’ve been in the business of making lightening strike twice, or with a little luck, even three and four times. My job was and is to make hits happen, and then build brands on the platform of that success that allow for hits to happen over and over again for the same artists....

Taco Bell Flexes Its Social Muscles on YouTube

Taco Bell Flexes Its Social Muscles on YouTube

The Drum
December 9, 2016

Just like that, Netflix and Amazon have a little more competition in scripted original video content – and from a perhaps unexpected source: Taco Bell. That’s right: With the launch of a new YouTube series – and more to come – the notoriously social-savvy brand is staking its claim on wha...

Are PR Case Studies Worthwhile?

Are PR Case Studies Worthwhile?

Muck Rack
December 9, 2016

It’s almost a new year, and many brands are reviewing PR firms and consultants for potential outside support. At the same time, agencies are coming off hiring freezes and on the hunt for A-list talent to bolster their roster. In many cases, they’re all looking for that "wow factor" in terms o...