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Saturday's Bad-@ss Job

Account Executive

Riley Hayes, Minneapolis, MN

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Maslow, Vinyl, and Doing What You Love

Guest Column | Jeri Dayle
July 29, 2016

I was really bummed when I heard HBO’s Vinyl was cancelled. Richie Finestra was a man I related to: he had true divination for musical talent in every genre from jazz to grunge. He hung out with Elvis and Andy Warhol. And in one episode, he preached the virtue of Maslow’s theories. He was the first guy outside of the advertising industry I ever heard cite this.

How to Make Your Next Marketing Campaign Even More Successful Than the Last

How to Make Your Next Marketing Campaign Even More Successful Than the Last

Cision
July 29, 2016

You have a big marketing campaign coming up and you really need to make a splash with this one. So how do you do that? The secret lies in the past. Data from your past marketing efforts is the roadmap you need to ensure that your next campaign does better than all the rest. ...

4 PR Lessons from 'Absolutely Fabulous'

4 PR Lessons from 'Absolutely Fabulous'

Bulldog Reporter
July 29, 2016

If you’re in the PR biz and haven’t watched the BBC comedy series Absolutely Fabulous (AB Fab), then you’re certainly missing the opportunity for the best belly laugh you’ve had in years. Lucky for you, however, the British comedy has come to the big screen. The series and the movie, for ...

Ralph Lauren Comes Back to TV With Olympic Spot

Ralph Lauren Comes Back to TV With Olympic Spot

AdAge
July 29, 2016

Since 2008, clothing retailer Ralph Lauren has been an Olympics sponsor and is the official outfitter of Team USA for the opening and closing ceremonies of the Olympics and Paralympics. But it's never run a TV spot on the Olympics -- until now. In fact, the commercial is the first TV ad for Ralph...

5 Charts That’ll Make You Realize How Much Social Media Has Changed Since 2014

5 Charts That’ll Make You Realize How Much Social Media Has Changed Since 2014

Contently
July 29, 2016

If you work in media, you know a lot can change in two years. Think back to 2014. Tons of marketers still thought of Snapchat as a sexting platform. People were writing things like “Why Pinterest Ads Will Beat Facebook Ads.” Auto-play video, live streaming, and the ability to face-swap with y...