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Thursday's Bad-@ss Job

Web Marketing Manager (Contract)

Mount Sinai Health System, New York, NY

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Using Celebrities to Drive Traffic is Nothing New

Up Your Game | Len Stein
July 30, 2015

So you think that celebrity endorsers are the answer to all your brand awareness and loyalty needs? Well, the answer can be an unqualified yes or a resounding no. It all depends on the character of the celebrities and the quality of the brand/endorser relationship.

Social Media May Harm Young People

Social Media May Harm Young People

Jessica Cherok
July 30, 2015

Social media may affect your well-being, especially if you are young. The City of Ottawa's Public Health Department conducted a study showing that near-constant social media use results in poorer mental health. "Results clearly show that youth who report use of [social networking sites] for more ...

#PR: Are My Blogs Effective?

#PR: Are My Blogs Effective?

Gerard E. Mayers
July 30, 2015

With the rise of social media, there are more opportunities for a flack to promote a brand or product for external or internal clients. With those opportunities also come more challenges, and sometimes, more questions. It almost goes without comment that a well-written blog is necessary for any s...

Are Naked Crackers Sad?

Are Naked Crackers Sad?

Cindy Wendland
July 30, 2015

We just saw the billboard “Naked Crackers are Sad.” We love personification and how it makes ordinary things come to life — crackers. Those things can have emotions once they are “living” — being sad. We never realized that crackers were sad without cheese, but that makes sense. Eatwisco...

Five Things Marketers and Runners Have in Common

Five Things Marketers and Runners Have in Common

Dwayne W. Waite Jr.
July 29, 2015

Though we are fans of taking our digital pedestal to discuss marketing and advertising theory, behavioral economics, consumer behavior, trends in the industry, and the gloomy client/agency relationship, we, like you, occasionally need a break. ​The wise Willy Wonka once said, “A little nonsen...