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NEW MEDIA EDGE
Defense May Win Championships - But You Still Have to Score |
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| There comes a point when I survey the war-torn landscape and say to you, valued clients: Either you’re in business or not. If you are, the best thing you can do is create a new revenue stream and harvest more revenue from your existing customer base. |
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FROM THE FRONTLINES
Finding My Quarter Life Crisis |
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| I easily, about 100 times a day during the work week, think, “I seriously need to stop frequenting my social networking sites and do the job I'm being paid to do.” Back to the regular routine: GMail, Facebook, Twitter, CNN, Google Reader, GMail, Facebook, Twitter, CNN, Google Reader. Rinse and repeat. |
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CAREER OXYGEN
Build Your Credibility Bank |
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| Linkedin.com and Spoke.com are ways to stay in touch, along with the ubiquitous Facebook and MySpace pages. But if you’re going to use them to your best benefit, you have to set up a credibility bank. |
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DEVIL TO PAY
Can We Stop Talking About Personal Branding? |
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| “Personal Branding” is a term that gets bandied about at every cocktail party despite not having any real discernible meaning. We know the purpose of branding products: to sell them to their market. What exactly does it mean to have a personal brand, though? |
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