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Featured Columns
Original articles from industry thought-leaders.

Guest ColumnGuest Column
Original and insightful articles from the biggest names in the business
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Career OxygenCareer Oxygen
Breathe life into your job hunt or simply get the know-how you need to manage your career effectively.
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New Media EdgeNew Media Edge
The most up-to-date- trends and thoughts on digital marketing and the most effective ways to capitalize on ever-changing technology.
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Marketing MoxieMarketing Moxie
The brightest minds in marketing share thoughts and opinions on new strategies and old favorites.
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More
DEVIL TO PAY
Can We Stop Talking About Personal Branding?
“Personal Branding” is a term that gets bandied about at every cocktail party despite not having any real discernible meaning. We know the purpose of branding products: to sell them to their market. What exactly does it mean to have a personal brand, though?

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CREATIVE CORNER
Is it a "Viral" or a TV Commercial and What's The Difference Anyway?
The rules for creating video content are different than they used to be. You Tube and the like have given everyone the idea that making a commercial is now cheap, fast and easy.
GUEST COLUMN
The Fastest Way to Kill Good Advertising is With Bad Service
It’s now an advertising genre. A flustered customer calls up the company and gets a cool salesperson on the phone. Despite the customer’s negative attitude, the sales rep answers the hard questions with confidence and clarity and quickly transforms the doubting Tom into a brand evangelist. On radio, it takes all of 60 seconds. On TV, just thirty.
NEW MEDIA EDGE
Flash & Flex Those Web Analytics Muscles!
On the web it is possible to make a lot of decisions based on the data collected by web analytics tools such as Omniture. It’s a lot more likely that your decisions are going to be correct if they are based on web analytics or the broader business intelligence.
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The ad industry's cutting edge blog.
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A blog about new and digital media.
FLACK ME FLACK ME
Public Relations from the inside out.
BENEATH THE BRAND BENEATH THE BRAND
A blog for leading marketers.
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